Meta's rules

Instagram DM limit per day, explained

What Meta publishes, what it doesn't, and how to stay safe.

How many DMs can you send on Instagram per day?

Meta doesn't publish one daily number. For automation through its official API, it publishes a limit of 750 private replies to comments per hour per account, with one reply per comment within 7 days.

Any number you see for manual DMs per day is an estimate. Instagram can lower your limit if messages look like spam, so stay well below the limit and spread messages out.

Last updated

Meta's published limits for automation

  • 750 private replies per hour per professional account, for comments on posts and Reels.
  • One private reply per comment, within 7 days of the comment.
  • More messages only if the person replies, within 24 hours of their reply.
  • 24 hours to reply after someone DMs you or replies to your story.

What can get DMs limited

  • Many identical messages in a short time
  • Lots of people reporting or ignoring your messages
  • Messaging people who never contacted you
  • Using apps that log in with your password

How Hypee handles limits

A send queue spaces messages out and keeps each account below Meta's hourly limit, on every plan. Hypee's plan limits are separate: 1,000 DMs a month on Free, and 10,000 on Creator.

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Instagram DM limit per day: FAQ

 

Is there a daily DM limit on Instagram?

Meta doesn't publish one number per day. It publishes hourly limits for API automation, and it can restrict accounts that look spammy.

What happens if I go over the limit?

Instagram can reject messages or temporarily stop an account from sending. Slow down and wait.

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