10,000–50,000 followers

Micro influencers in India

334 micro influencers on Hypee with live Instagram stats. Post a free campaign and the ones who fit apply to you. 0% commission.

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How do I find micro influencers in India?

A micro influencer is an Instagram creator with 10,000 to 50,000 followers. They are big enough to reach a real audience in their niche and still small enough to reply to brands themselves, without a manager or agency.

Hypee has 334 micro influencers (10,000–50,000 followers) with Instagram connected, most often in Fashion, Beauty, Lifestyle. Their median listed rate for one Reel is ₹4,000, and half list between ₹2,000 and ₹5,150. Brands post a campaign free, the creators who fit apply, and Hypee takes 0% commission.

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Micro influencers on Hypee

334

creators on Hypee. Sign up free as a brand to see who they are, filter by followers, rate and engagement, and message them.

See all 334 micro influencers →
334
creators on Hypee
₹4,000
median listed Reel rate (₹2,000–₹5,150)
2.6%
median engagement rate

Counted from Hypee creators with a connected Instagram; rates from 240 creators who list a Reel rate. See India creator benchmarks for the full data.

Why brands work with micro influencers

Reach with trust

Enough followers to move sales in a niche, and an audience that still sees them as a person, not a celebrity.

Direct deals

Most handle their own collaborations, so you agree the brief and rate with the creator directly.

Steady content

They usually post often and know how to make Reels that fit a brief, which makes them a good fit for repeat campaigns.

What to check: Rates vary a lot within this band. Compare their listed rate with their typical Reel views, not only follower count, and ask for recent stats before paying.

Micro influencers FAQ

What brands ask before working with creators this size.

What is a micro influencer in India?

An Instagram creator with roughly 10,000 to 50,000 followers. Some agencies stretch the range to 100,000; Hypee uses 10K–50K and calls 50K to 5 lakh mid-tier.

How much do micro influencers charge in India?

The typical Reel rates listed by micro influencers on Hypee are shown above. Rates rise with average views, niche and how much content you ask for.

How do I find micro influencers on Instagram in India?

Search Hypee by niche, city and follower range, or post a free campaign and let micro influencers who fit apply. You pay them directly; Hypee takes 0% commission.

Work with micro influencers

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