Hypee's Instagram DM automation sends a DM automatically when someone comments a keyword on your post or Reel, sends you a keyword in DMs, replies to your story, reshares your post or comments on your Live. You choose the trigger words and write the reply — a link, your rates, a discount code or your media kit — and Hypee can also post a public reply to the comment.
It runs on Meta's official Instagram API, so you connect through Instagram's own login and never share your password. A smart queue paces messages and hourly caps keep sending within Instagram's limits; these safety controls are included on every plan.
The free plan includes 2 automations and 1,000 DMs a month. The Creator plan (₹100/month) adds unlimited automations, 10,000 DMs a month, follow-first replies, email and phone collection, missed-comment catch-up and contact export. Pro (₹399/month) removes the monthly DM limit.
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Someone comments “price” or “link” on a post or Reel and gets your reply in DMs.
Someone messages you a keyword and gets an instant answer.
Reply automatically when people respond to your story.
Thank or follow up with people who reshare your post.
Send a link to people who comment during your Live.
| Free | Creator | Pro | |
|---|---|---|---|
| Price | ₹0 | ₹100/month | ₹399/month |
| Automations | 2 | Unlimited | Unlimited |
| DMs per month | 1,000 | 10,000 | Unlimited |
| All triggers (comment, DM, story, reshare, Live) | Yes | Yes | Yes |
| Public comment replies | Yes | Yes | Yes |
| Smart queue and safety caps | Yes | Yes | Yes |
| Ask people to follow first | — | Yes | Yes |
| Collect email and phone | — | Yes | Yes |
| Catch up on missed comments | — | Yes | Yes |
| Export contacts (CSV) | — | Yes | Yes |
Plans are prepaid in rupees by UPI or card — no auto-debit. The same account also gets a free media kit and paid and barter brand campaigns.
What creators ask before switching it on.
Automated replies are allowed when they go through Meta's official Instagram API, which is what Hypee uses. Instagram only lets you message people who interacted with you first — by commenting, messaging or replying to your story — and automation follows the same rule, so there are no cold DMs to strangers.
No tool can guarantee that. Hypee lowers the risk by using the official API instead of a password login, pacing messages through a smart queue, and capping how many DMs go out per hour — on every plan, including Free.
Yes. Instagram's official API only works with professional accounts, so switch to a Creator or Business account (free in Instagram settings) before connecting Hypee.
The free plan includes 2 automations and 1,000 automated DMs a month. The Creator plan raises that to unlimited automations and 10,000 DMs a month, and Pro removes the monthly limit.
Yes. Hypee can reply to keyword comments on posts and Reels, to story replies, to reshares and to comments during an Instagram Live.
Free for 2 automations and 1,000 DMs a month.