5,500 creators are on Hypee, 1,726 of them joined in the last 7 days, and a new campaign gets a median of 10 applications in its first 24 hours. Posting up to 3 campaigns is free, and Hypee takes 0% commission.
Counted . Applications: median across 34 campaigns posted in the last 90 days; total so far 52 per campaign. These count creators who joined and applied, not deals closed.
Skip the agency retainer and the cold DMs. Tell us your niche and budget; we'll hand-pick 5 creator media kits that fit and send them over. Look before you commit to anything.
Hypee is an influencer marketing platform for brands in India. Brands use it to find Instagram creators by niche, city, follower range and engagement, view each creator's live media kit with stats and per-reel rates, and post campaigns that creators apply to.
Campaigns can be paid (a cash fee), barter (free product or service in exchange for content) or barter plus cash, and creators of every size can apply, including nano and micro creators. Brands shortlist applicants, message them in Hypee and track each collaboration through delivery.
Brands pay creators directly by UPI or bank transfer, and Hypee takes 0% commission. Browsing creators and posting up to 3 campaigns is free; Brand Pro adds unlimited campaigns, advanced filters and campaign analytics.
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From discovery to a GST-invoiced payout — in one dashboard, no middlemen.
Filter by niche, city, follower count, and engagement rate. See real metrics and a transparent per-reel rate before you reach out — no inflated agency lists.
Need 10 fashion creators for a launch? Post your brief and budget — creators apply directly with their pitch and rates. Shortlist and brief them live this week.
24 applications to review
Pay in Rupees over UPI and get a GST invoice for every transaction. Verify your GST number for a trust badge creators look for. Hypee takes 0% of the deal — creators keep 100%.
The results
₹15L
Campaign spend
50
Creators activated
~8x
Return on spend
Industry example — illustrative figures based on typical micro-influencer benchmarks, not a specific Hypee client.
Brands building campaigns on Hypee
The marketplace
Filter vetted creators by niche, city, follower range, engagement and per-reel rate — then message them directly.
Creating a brand account is free — no card required. Search vetted creators across 20+ niches and every major Indian city.
Prefer a head start? Get 5 free matches — no account needed.
Everything you need before your first creator campaign. No sign-up needed to use them.
Find, price, brief and vet creators, free.
What brands ask before running campaigns on Hypee.
Brands search Hypee's marketplace by niche, city, follower count, and engagement to shortlist Instagram creators, view their media kits, then post campaigns, review applications, and message creators directly. You can also request a free shortlist of 5 vetted creators without creating an account.
Hypee takes 0% commission on your creator deals — you pay creators directly and they keep 100%. Browsing creators and posting a campaign is free; paid Brand plans unlock unlimited campaigns and advanced filters. There are no agency fees or markups.
Hypee lets brands post campaigns, collect creator applications, shortlist and message creators, manage collaborations end-to-end, and track each collaboration from brief to posted content — all in one dashboard, usually live within 48 hours.
Yes. Brands on Hypee can post paid, barter or barter-plus-cash campaigns. For barter, you choose how the product reaches the creator — shipped by you, a coupon code, a digital product or in-store — and Hypee tracks it from shipping to delivery to the posted content.
Brands pay creators directly by UPI or bank transfer, with 0% commission to Hypee. Both sides record the payment on the collaboration in Hypee, and creators can raise an invoice from Hypee, so your influencer spend is documented.
Hypee lists vetted Indian Instagram creators across niches — fashion, beauty, food, fitness, tech, travel, finance, and more — from nano and micro creators to larger accounts in every major Indian city. Creators need no minimum follower count to join, and you decide which applicants to accept on each campaign.
Yes. On Hypee, brands search 5,500+ Indian Instagram creators by niche, city, followers, engagement and budget, and see each creator's media kit with their rates. Creating a brand account and posting up to 3 campaigns is free, and Hypee takes 0% commission. You pay creators directly by UPI or bank transfer.
Compare their engagement with what's normal for their size (about 5% under 10K followers, about 2% at 1–5 lakh), check that comments are real rather than only emojis, look for sudden follower jumps, and compare Reel views with followers. Hypee shows brands a 0–100 authenticity score on every creator, built from these signals, with every signal explained.
Send a short, specific message: what you liked in one of their posts, what you're offering (a fee, a product or both), what you'd like them to post, and by when. Small creators reply faster when the offer is clear. On Hypee you can post a campaign and let creators apply, or message them directly from their profile.
Search Hypee by city and set a follower range, or post a free campaign with your city so local creators apply to you. Hypee's city pages for Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad and more show how many creators each city has and what they typically charge.
For small brands, look for no agency fees, barter support and direct payment. On Hypee, brands post up to 3 campaigns free, offer cash, a product or both, review applicants ranked by fit, and pay creators directly with 0% commission. Creators of every size can apply, including nano creators who often accept barter.