Free tool for brands

Influencer brief generator

Fill in the form, get a one-page brief creators can follow. Copy it, download it, or post it as a campaign.

Your brief

Influencer brief — [brand name]

Brand and product

  • [brand name]: [product]

Goal

  • Drive orders using the creator's discount code or link.

Key message

  • [the one thing viewers should remember]

What to post

  • 1 Reel on your profile (30–60 seconds, hook in the first 2 seconds)
  • 2 stories

Must include

  • [points to mention, tags, hashtags, link or code]

Please avoid

  • [competitor names, claims we can't make, topics to skip]

Timeline

  • Send us a draft before posting; up to 2 rounds of changes.
  • Post between [start date] and [post-by date].

Usage rights

  • Organic posting only: we may reshare your post, but won't run it as an ad.

Payment

  • You receive [product]. We courier the product to your address.
  • No cash fee.

Disclosure

  • Write #ad or #collab in the first two lines of the caption (ASCI guidelines).

Nothing you type here is saved or sent anywhere.

What is an influencer brief?

An influencer brief tells a creator what to make and on what terms: the goal, the product, one key message, what to post, what to include and avoid, the timeline, whether you can use the video in ads, and the fee or barter. A clear one-page brief gets you the Reel you wanted the first time.

This free generator builds that brief as you type. Copy it into a DM or an email, download it, or post it as a campaign on Hypee, where creators apply with their media kit. Brands can post up to 3 campaigns free, and Hypee takes 0% commission.

Last updated

Brief template and filled example →Agreement template →Cost calculator →Barter campaigns →

Influencer brief FAQ

What brands ask before briefing creators.

What should an influencer brief include?

The goal, the product and its value, one key message, the deliverables, do's and don'ts, the timeline, usage rights and the payment or barter terms, plus a reminder to disclose the post with #ad or #collab.

Is the influencer brief generator free?

Yes. It runs in your browser, nothing you type is saved or sent, and you can copy or download the brief.

Should I send creators a script?

No. Send the key message and the must-say points, and let the creator say it in their own voice. Ask for a draft if you want to check it first.

How do I send the brief to many creators at once?

Post it as a campaign on Hypee. Creators apply with their media kit, applicants are ranked by fit, and you approve the ones you want with your offer.