For a D2C brand or startup in India, influencer marketing works best in steps: seed the product with 20–30 small creators for barter, pay the nano creators whose posts did well for Reels with a discount code, then turn the best videos into ads. Small creators cost little, their audiences trust them, and codes show which ones actually sell.
On Hypee, you post a campaign free (up to 3), choose paid, barter or barter plus cash, and pick how the product reaches creators: you ship it, send a code, give digital access or invite them in-store. Creators apply with their media kit, ranked by fit, and Hypee tracks each product from shipped to posted. A 10-creator nano Reel campaign costs about ₹15,000; Hypee takes 0% commission.
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Send your product to 20–30 small creators in your category in exchange for a Reel or stories. You learn which message lands and collect real reviews.
Product + shipping only (barter)
Take the creators whose barter posts did well and pay them for a proper Reel with your code in the caption and a link sticker in stories.
About ₹15,000 for 10 creators with 5K followers (1 Reel each)
Order UGC videos (made for you, not posted) or pay for usage rights on the Reels that worked, and run them as ads.
About ₹28,000 for 5 UGC videos with usage rights included
Once you know what sells, book a handful of 30K–1 lakh creators in your niche for a launch or sale, with ad rights.
About ₹27,000 for 3 creators with 50K followers (Reel + 2 stories, ads for 30 days)
Budgets from Hypee's influencer cost calculator at typical views and engagement, before GST and product cost.
4,334 creators are on Hypee, 622 of them joined in the last 7 days, and a new campaign gets a median of 9 applications in its first 24 hours.
Counted , median across 26 campaigns posted in the last 90 days. These count creators who joined and applied, not deals closed.
Barter campaigns →Hire UGC creators →Free brief template →Cost calculator →
What founders ask before their first creator campaign.
Start with product seeding: send your product to 20–30 small creators in your category for a Reel or stories in exchange. Then pay the ones whose posts performed for a proper Reel with a discount code, and reuse the best videos as ads.
Barter seeding costs only product and shipping. Paid Reels from nano creators (about 5K followers) cost roughly ₹1,000–₹2,000 each, so a 10-creator test is about ₹15,000. UGC videos for ads run ₹3,000–₹15,000 each.
Nano creators (1K–10K followers) first: they cost less, accept barter more often and give you many videos to learn from. Add micro creators (10K–1 lakh) once you know which message sells.
Give each creator a unique discount code and a UTM link, and count orders per code. Re-book creators whose codes sell.
No. Posting up to 3 campaigns is free, Hypee takes 0% commission, and you pay creators directly by UPI or bank transfer.
Up to 3 campaigns free. 0% commission.