Free for brands

Find Instagram influencers in India

Search 4,334 creators by niche, city, followers, engagement and budget, with an authenticity score on every one. 0% commission.

Is there a free influencer search tool in India?

Yes. Hypee is a free influencer search for brands in India: search 4,334 Instagram creators by niche, city, followers, engagement and budget, and see each creator's media kit with their rates. Every creator shows an authenticity score built from their engagement and follower patterns, so you can spot inflated accounts before you reach out.

Creating a brand account is free. Message creators directly, or post a campaign (up to 3 free) and let the ones who fit apply, including for barter. You pay creators directly by UPI or bank transfer, and Hypee takes 0% commission.

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How the search works

Niche

28 niches, from fashion and beauty to finance, tech and parenting.

City

Find creators in your city for store visits and local campaigns.

Budget

Set the most you'll pay per Reel and see creators whose listed rate fits.

Followers

Set a minimum, or keep it open to find nano creators under 10K.

Sort

By best match, followers, engagement, or price low to high.

Authenticity score

Every creator shows a 0–100 score from their engagement and follower patterns, with each signal explained. Filter and sort by it on Brand Pro.

Creators share their profiles with signed-in brands, so the search opens after a free sign-up.

Influencers by city

For local businesses and store-visit campaigns.

Counted ; 622 creators joined in the last 7 days. Counts only, no profiles.

Finding influencers FAQ

What brands ask before their first creator search.

Is there a free influencer search tool in India?

Yes. On Hypee, brands search Indian Instagram creators by niche, city, followers, engagement and budget, and see each creator's media kit with their rates. Creating a brand account and posting up to 3 campaigns is free, and Hypee takes 0% commission.

Can I see creator profiles without an account?

No. Creators on Hypee share their profiles with signed-in brands, so you create a free brand account to see who they are, view their media kits and message them.

How do I know if an influencer's followers are real?

Compare their engagement with what's normal for their size, check that comments are real, and look at their follower-to-following ratio. Hypee shows an authenticity score on every creator, built from these signals, with every signal explained.

How do I find micro influencers in my city?

Search Hypee by city and set a follower range, or post a free campaign with your city so local creators apply to you. The city pages show how many creators each city has and what they typically charge.

How much do Indian influencers charge?

It depends on Reel views, followers, niche and what you ask for. Hypee's free influencer cost calculator gives a fair price for any creator size, from a few hundred rupees to lakhs per Reel.

Start searching

Free brand account. Up to 3 campaigns free. 0% commission.