Hypee has 361 Instagram creators in India who create food content, most often from Delhi NCR, Mumbai, Bengaluru. Their median listed rate for one Reel is ₹1,500. Many small food creators also accept barter (your product instead of cash).
A fair price for one Reel from a food creator is about ₹1,000–₹2,000 at 5,000 followers and ₹4,000–₹8,000 at 50,000, about 5% less than the average niche. Brands post a campaign free (up to 3), food creators apply with their media kit, applicants are ranked by fit, and Hypee takes 0% commission. Creator profiles are visible once you sign up as a brand.
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Counts are creators on Hypee who list Food as a niche, refreshed daily. “Fair” prices come from Hypee's influencer cost calculator at typical views and engagement; the median is the asking rate creators list, not a completed deal price. Creator profiles are only shown to signed-in brands.
Cost calculator →Barter campaigns →Other niches →Creators by city →
What brands ask before working with food creators.
361 Instagram creators on Hypee list Food as a niche (counted daily).
A fair price is about ₹1,000–₹2,000 per Reel for a creator with 5,000 followers and ₹4,000–₹8,000 at 50,000. Food creators on Hypee list a median of ₹1,500 per Reel. Real Reel views matter more than followers.
Sign up as a brand on Hypee and post a campaign with Food as the niche, offering a fee, a product or both. Food creators apply, and you see the best fits first. You can also search creators by niche and city after you sign up.