Hypee is a free creator marketplace for Indian Instagram creators. There is no follower minimum: you sign up, connect Instagram, and Hypee builds a shareable media kit with your followers, engagement, best posts and rates.
Your profile is listed in a marketplace that brands search by niche and city, and you can apply to paid, barter and barter-plus-cash campaigns. Deals are agreed in Hypee's chat, brands pay you directly by UPI or bank transfer, and Hypee takes 0% commission.
The free plan also includes Instagram DM automation — 2 automations and 1,000 DMs a month — that replies to comments, story replies and DM keywords on Meta's official API.
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Turn comments into conversations. When someone comments a keyword on your reels, Hypee automatically replies and sends them a DM with your links or prices.
> Keyword matched: "price"
Hey! My collab rate is ₹5,000/reel. Interested? Let me know!
Connect your Instagram and we'll auto-generate a beautiful, real-time media kit. No more updating PDFs. Share one link with brands that always shows your latest stats.
12.4K
Followers
8.2%
Engagement
Join the marketplace and let brands come to you.
List yourself in our creator directory, searchable by niche and city.
Receive direct messages from brands looking to collaborate.
Keep 100% of your earnings. We take 0% agency fees from your deals.
Price your content, avoid bad deals and get your first brand collab. No sign-up needed to use them.
Price your content, get found and land your first deals.
What creators ask before joining Hypee.
On Hypee, creators auto-build a media kit from their Instagram, get listed in the marketplace, and get discovered by brands searching their niche and city. Brands reach out, you negotiate directly, and you get paid — Hypee takes 0% commission on your deals.
Yes. Creators can join Hypee, build a media kit, get listed, and apply to paid and barter brand campaigns for free. The free plan also includes Instagram DM automation with 2 automations and 1,000 DMs a month; the ₹100/month Creator plan adds unlimited automations, 10,000 DMs and contact export.
Yes. Brands on Hypee post paid, barter (free product or service for content) and barter-plus-cash campaigns, and you can apply to all three on the free plan. Shipping or coupon codes, delivery and posting are tracked in Hypee so both sides can see where the deal stands.
A Hypee media kit is an auto-generated, shareable page with your Instagram audience stats, engagement rate, top content, and rates — built automatically when you connect your account, so brands can vet you in seconds.
Hypee's automation runs on Meta's official Instagram API, not a password login or a bot. A smart queue paces messages and hourly caps keep sending within Instagram's limits, and these safety controls are on every plan, including Free.
No. Hypee has no follower minimum — any Indian Instagram creator can join, from accounts under 1,000 followers to large creators, across niches like fashion, food, fitness, tech, travel and beauty. A brand can set its own follower requirement for a single campaign, but joining and getting listed has no minimum.