Free tool for brands
Influencer cost calculator for India
From 1K followers to 1 crore. Adjust for Reel views, engagement, niche, content, ad rights and exclusivity.
From 1K followers to 1 crore. Adjust for Reel views, engagement, niche, content, ad rights and exclusivity.
10,000 followers · Micro creator
Likes + comments on a post ÷ followers. Smaller accounts usually have higher engagement, so this is judged against what's typical for the size.
The best signal of price: brands pay for views. Check the creator's last 10 Reels and ignore one-off viral hits.
Content from each creator
3 or more pieces from one creator usually come cheaper as a package.
Estimated campaign budget
₹10,000
Likely range ₹7,500–₹15,000 for 5 creators (₹2,000 each).
Fair rate for one creator
Reel ₹1,500–₹3,000
Story ₹500–₹1,000
Feed post ₹800–₹1,500
Worked out as ₹500 to make the Reel + about 1,000 expected views, priced per view (cheaper per view as views grow).
On Hypee, creators with 10K–50K followers list a median of ₹5,000 per Reel, well below agency rate cards.
Paying in product? Creators this size often accept barter worth about the same, or a smaller product plus a fee.
An estimate, not a quote, based on what Indian creators actually ask. Excludes GST. Real fees vary with content quality and timelines.
A fair price for one Instagram Reel in India is about ₹1,500–₹3,000 from a creator with 10,000 followers, ₹6,500–₹14,000 at 1 lakh followers, ₹30,000–₹81,000 at 10 lakh and ₹92,000–₹2.45 lakh at 50 lakh, in line with what Indian creators actually ask. A story costs about a third of a Reel and a feed post about 60%.
Hypee prices a Reel on views: ₹500 to make it, plus ₹1.50 per view for the first 10,000 views, ₹1 per view up to 1 lakh and 60 paise per view after that. A creator whose Reels get more views than usual for their size costs more; weak views or engagement cost less. A premium niche such as finance or tech, using the video in your ads (+40% for 90 days) and exclusivity (+20% for 30 days) raise it; packages of 3 or more pieces usually cost less.
Last updated
| Followers | Reel | Story | Feed post |
|---|---|---|---|
| 1,000 | ₹600–₹1,000 | ₹200–₹400 | ₹300–₹700 |
| 5,000 | ₹1,000–₹2,000 | ₹400–₹700 | ₹600–₹1,000 |
| 10,000 | ₹1,500–₹3,000 | ₹500–₹1,000 | ₹800–₹1,500 |
| 50,000 | ₹4,000–₹8,500 | ₹1,500–₹3,000 | ₹2,500–₹5,000 |
| 1 lakh | ₹6,500–₹14,000 | ₹2,500–₹5,000 | ₹4,000–₹8,000 |
| 5 lakh | ₹19,000–₹47,000 | ₹6,500–₹17,000 | ₹11,000–₹28,000 |
| 10 lakh | ₹30,000–₹81,000 | ₹11,000–₹28,000 | ₹18,000–₹48,000 |
| 20 lakh | ₹53,000–₹1.4 lakh | ₹19,000–₹50,000 | ₹32,000–₹85,000 |
| 50 lakh | ₹92,000–₹2.45 lakh | ₹32,000–₹86,000 | ₹55,000–₹1.45 lakh |
| 1 crore | ₹1.45 lakh–₹3.9 lakh | ₹51,000–₹1.35 lakh | ₹88,000–₹2.35 lakh |
Fair prices at typical views and engagement for the size, no niche or city adjustment, before GST, ad rights or exclusivity. Fitted to what Indian creators actually ask (sources below).
Above 1 lakh followers, published Indian rates disagree by up to 10×. Agency rate cards quote high; what creators on Hypee actually ask, and InfluencerMetric's benchmarks, are much lower. Hypee's estimate follows the real asking rates, so brands don't overpay.
| Followers | Hypee creators ask | InfluencerMetric benchmark | Agency rate cards | Our estimate |
|---|---|---|---|---|
| 1 lakh | ₹10,000 median (1–2.5 lakh followers) | ₹9,000–₹15,000 | ₹40,000–₹1.5 lakh (The Shizz, 1–5 lakh) | ₹6,500–₹14,000 |
| 5 lakh | Too few creators to show | ₹33,800–₹56,300 | ₹1.5–4 lakh (The Shizz, 5–10 lakh); ₹2–7 lakh (IdentityKit) | ₹19,000–₹47,000 |
| 10 lakh | Too few creators to show | ₹45,000–₹75,000 | Over ₹2 lakh per collaboration (Kofluence); from ₹4 lakh (The Shizz) | ₹30,000–₹81,000 |
| 50 lakh | Too few creators to show | Not covered | From ₹4 lakh (The Shizz); ₹6–25 lakh+ (Grynow) | ₹92,000–₹2.45 lakh |
All per Reel unless noted. Sources are listed at the bottom of the page. Celebrities (film stars, cricketers) are a separate market and can charge far more.
Creators on Hypee often ask for less than agency rate cards suggest. These are the Reel rates 452 creators with a connected Instagram list on their media kits (11 Oct 2026).
| Followers | Typical Reel | Median Reel | Median story | Median post |
|---|---|---|---|---|
| Under 1,000 | ₹500–₹1,500 | ₹800 | ₹400 | ₹500 |
| 1K–10K | ₹900–₹3,000 | ₹2,000 | ₹500 | ₹1,000 |
| 10K–50K | ₹2,000–₹8,000 | ₹5,000 | ₹1,500 | ₹2,650 |
| 50K–250K* | ₹2,000–₹12,500 | ₹5,500 | ₹2,000 | ₹4,000 |
Asking rates, not completed deal prices; rates under ₹100 excluded. “Typical” is the middle half of Reel rates. *Small sample.
5K followers, typical engagement, 1 Reel
₹1,500
Range ₹1,000–₹2,000
5K followers, 15% engagement, 1 Reel
₹2,500
Range ₹1,500–₹3,000
50K followers averaging 50K Reel views
₹56,000
Range ₹39,000–₹78,000
5 lakh followers averaging only 10K views
₹16,000
Range ₹9,500–₹24,000
50 lakh followers, typical engagement
₹1.55 lakh
Range ₹92,000–₹2.45 lakh
50 lakh followers, 0.2% engagement
₹86,000
Range ₹52,000–₹1.4 lakh
40K finance creator at 4%, 1 Reel + ads for 90 days
₹13,000
Range ₹9,000–₹18,000
10 nano creators (5K), 1 Reel each
₹15,000
Range ₹10,000–₹20,000
3 creators with 2 lakh followers, 1 Reel + 2 stories each
₹69,000
Range ₹45,000–₹1.02 lakh
5 UGC videos for your ads (not posted)
₹28,000
Range ₹12,000–₹60,000
Indian rate cards disagree widely, especially above 1 lakh followers, and no independent study of Indian creator fees exists. Read every figure as a starting point for negotiation, and judge a creator on their real Reel views.
Pay in product instead: barter campaigns →Influencer marketing cost guide →Hypee for brands →
What brands ask when they budget a campaign.
A fair price is about ₹1,500–₹3,000 per Reel at 10,000 followers, ₹6,500–₹14,000 at 1 lakh and ₹30,000–₹81,000 at 10 lakh followers. Real Reel views matter most; engagement, niche, city, ad usage rights and exclusivity move it up or down.
Yes, when their Reels get more views. A 50K account averaging 50K views is worth about ₹56,000 per Reel, more than a 5 lakh account averaging 10K views (₹16,000). Brands pay for views, not followers.
About ₹92,000–₹2.45 lakh per Reel at typical engagement. Strong views push it higher; weak engagement can halve it.
A fair price for a 1K–10K creator is roughly ₹600–₹1,000 to ₹1,500–₹3,000 per Reel. On Hypee, creators that size list a median of ₹2,000 (asking rates, 11 Oct 2026).
Running a creator's video as your ad typically adds 15–30% for 30 days, 30–45% for 90 days and 70–100% for a year. The calculator uses +25%, +40% and +85%.
About ₹3,000–₹15,000 per finished video, usually with usage rights included, whatever the creator's follower count.
Creators with 10 lakh to 1 crore followers usually fall between about ₹30,000 and ₹3.9 lakh per Reel. Film stars and cricketers are a different market and can charge crores per post, negotiated through managers.