Hypee helps local businesses in India work with Instagram creators from their own city. A café, restaurant, salon, gym or store posts a campaign with "In-store visit" as the offer, such as a meal, a service or a free week, and local creators apply. You can also search creators by city and niche once you sign up.
Applicants are ranked by fit so you see the best ones first. When you approve someone, your offer goes with the approval and Hypee tracks the visit and the post. Many local collaborations are barter only; if you pay a fee, you pay the creator directly and Hypee takes 0% commission. You can post up to 3 campaigns free.
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Say what the creator gets (meal, service, product) and what they post: a Reel and stories with your location tag.
Creators from your city apply with their media kit. The best fits are ranked first.
Approve with your offer, arrange the visit, and give each creator a code to count who walks in.
A meal for two in exchange for a food Reel and stories.
A service in exchange for a before-and-after Reel.
A free week or class with a workout Reel.
A product of their choice for a try-on or haul Reel.
Step-by-step local guide →What creators charge →Creators by city →
What owners ask before their first creator visit.
Post a campaign on Hypee with "In-store visit" as the offer so creators from your city apply, or search creators by city and niche after you sign up. On Instagram, check your city's hashtags and location tags.
Many smaller creators accept a meal, service or product instead of cash, especially at first. Agree exactly what they'll post, and when, before the visit.
1,552 creators on Hypee list their city (October 2026), most often Mumbai, Delhi NCR, Pune, Hyderabad, Jaipur, Kolkata and Bengaluru, with creators across smaller cities too.
Posting up to 3 campaigns is free and Hypee takes 0% commission. You choose barter, a fee, or both. Creators' listed Reel rates on Hypee have a median of ₹800 under 1K followers and ₹2,000 for 1K–10K (October 2026).
Up to 3 campaigns free. 0% commission.