Full Platform

Every feature.
One platform.

Marketplace, media kits, DM automation, paid and barter brand campaigns, analytics — with account-safety controls on every plan.

7

Safety Layers

150/hr

DMs per hour

14

Kit Templates

10+

Niches Covered

What can you do on Hypee?

Hypee is a creator marketplace for India with tools for both sides of a brand deal. Creators and brands use the same platform to find each other, agree terms and track the work.

  • Creators: an auto-built Instagram media kit (14 templates), a marketplace listing with no follower minimum, applications to paid and barter campaigns, chat with brands, analytics, and invoices.
  • Instagram automation: auto-replies to comments, DM keywords, story replies, reshares and Lives on Meta's official API — 2 automations and 1,000 DMs a month free.
  • Brands: creator search by niche, city, followers and engagement, campaign posting (paid, barter or both), applications, shortlisting, messaging and collaboration tracking.
  • Safety: a smart queue, pacing and hourly caps on every plan, so automation stays within Instagram's limits.

Last updated

Creator Tools

Everything you need to build, grow, and monetize your creator business.

✓ Live

Auto-Generated Media Kit

Connect your Instagram and get a professional media kit instantly. 14 templates, public shareable link, view tracking. One link to share with any brand.

✓ Live

Creator Marketplace

Get listed and discovered by brands searching by niche, city, and follower range. Priority listing available for Pro creators.

✓ Live

Comment → DM Automation

Set keyword triggers on your posts. When someone comments the keyword, Hypee auto-sends your custom DM.

✓ Live

DM Variant Rotation

Multiple message variants sent randomly to avoid spam detection. The only platform with built-in anti-spam message rotation.

✓ Live

Brand Campaigns

Browse paid campaigns posted by brands. Apply with one click. Filter by niche, budget, and content type.

✓ Live

Analytics Dashboard

Track kit views, IG insights, engagement rate, reach trends with interactive charts. Pro unlocks full IG analytics.

✓ Live

Visual Post Picker

Browse your IG posts and reels in a visual grid. Select which post to attach an automation to. Badges show comment counts and usage.

✓ Live

Live DM Preview

See exactly what your automated DM will look like. Animated, variant-cycling, with {first_name} interpolation and disclosure line. Reduced-motion aware.

✓ Live

Real-Time Messaging

In-app messaging with brands powered by Supabase Realtime. Delivered/read receipts, message history, campaign context.

✓ Live

Referral Program

Refer other creators and earn bonus Pro time. Share your unique link and both you and your friend get rewarded.

✓ Live

Smart Notifications

Get notified when brands apply, when DMs are sent, when your reach drops, and when safety features trigger.

Ready to get started?

All features available today. Free for creators. No credit card required.

No credit card
UPI accepted
GST invoice
Made in India

Features FAQ

What Hypee does, in plain terms.

What features does Hypee offer creators?

Hypee gives creators an auto-generated Instagram media kit, marketplace listing and discovery, Instagram DM and comment automation, real-time chat with brands, analytics, applications to paid and barter campaigns, and invoices for brand deals.

What features does Hypee offer brands?

Hypee gives brands creator search by niche and city, campaign posting and applications, creator messaging, collaboration management and payment tracking — a complete influencer marketing workflow in one place. Brands pay creators directly by UPI or bank transfer, with 0% commission.

Does Hypee automate Instagram DMs?

Yes. Hypee auto-replies to Instagram comments, DM keywords, story replies, reshares and Lives through Meta's official API. The free plan includes 2 automations and 1,000 DMs a month, and a smart queue with hourly caps keeps sending within Instagram's limits.

Is Hypee available on mobile?

Yes. Hypee works in any mobile browser at hypee.co.in and can be installed to the home screen on Android and iPhone, so creators and brands can manage everything on the go.