Hypee is a creator marketplace where Indian brands hire UGC creators for ad videos and product content. You post a campaign with "UGC (no posting)" as the deliverable, set the fee or product, the number of videos and how long you can use them, and creators apply with their profile and media kit.
Applicants are ranked by fit, so you review the best ones first. When you approve a creator, your offer (fee, videos, deadline) goes with it and they accept or counter. You pay creators directly by UPI or bank transfer, and Hypee takes 0% commission. Brands can post up to 3 campaigns free.
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Choose "UGC (no posting)", add your brief, the number of videos, usage-rights days and your budget or product.
Creators apply with their media kit. Applicants are ranked by niche, budget fit, engagement and profile.
Your fee, videos and deadline go with the approval. The creator accepts or counters, and the deal is tracked to delivery.
What brands ask before their first UGC campaign.
Create a free brand account, post a campaign with "UGC (no posting)" as the deliverable, and approve the creators you want with your offer. They accept or counter, then submit videos for your review.
Posting up to 3 campaigns is free and Hypee takes 0% commission. You agree the fee with each creator, often per video plus usage rights, or offer a product instead. Indian creators' listed Reel rates on Hypee have a median of ₹800 under 1K followers and ₹2,000 for 1K–10K (October 2026).
Yes, if the creator agrees. Set the usage-rights period in days on your campaign and tick whitelisting (Spark Ads) if you want to run the content as ads.
No. You pay for the video, not the audience. Judge creators on their sample videos and media kit.
Up to 3 campaigns free. 0% commission.