India's creator marketplace · live now

Where creators get paid and brands get proof.

Hypee is India's creator marketplace. Your media kit builds itself, brands find you by niche and city, and every deal is paid in UPI with a GST invoice — no agency in the middle. Free to start.

Creators across 28+ niches & every major Indian city · 0% platform fee on every deal

Media kitPreview
A
Available

Aarohi Sharma

@aarohi.styles · Mumbai · Fashion

84K

Followers

5.2%

Eng. rate

₹10K

Per reel

FashionLifestyleBeauty
Collab requestView kit

New collab request

Beauty brand · ₹12,000

Paid · ₹10,000

UPI · GST invoice

14

Media-kit templates

28+

Creator niches

0%

Platform fee on deals

100%

Your earnings, kept

How it works

From profile to paid in 3 steps

No agencies, no spreadsheets, no waiting. Set up once and let brands come to you.

01

Create your free profile

Sign up and add your niche, city, and rates. You're listed in the creator marketplace instantly.

02

Generate your media kit

Connect Instagram and Hypee builds a polished, always-current media kit — one link to share with any brand.

03

Get hired by brands

Get discovered in search, apply to paid campaigns, and let DM automation reply to comments for you automatically.

Pick your side

I'm a Creator

Turn your content into paid collaborations.

  • Free media kit · 14 templates
  • Brand campaign access
  • Instagram DM automation

I'm a Brand

Grow your business with the right creators.

  • Browse vetted creators free
  • UPI + GST invoices
  • Campaign live this week
  • 0% agency markup
or create a brand account →
For creators

Everything to land your next brand deal

Available today. No waitlist. Free to start.

Live

Your media kit,
auto-generated

Add your Instagram handle and Hypee builds a professional, shareable media kit instantly — your rates, niche, and reach in one card. Choose from 14 templates. One link to send any brand.

  • Rates, niche & reach in one card
  • 14 design templates to choose from
  • Public link brands can bookmark
Sample Preview
Hypee Creator
P

Priya Singh

@priya_creates · Mumbai · Lifestyle

52K

Followers

4.8%

Eng. Rate

₹8K

Per Reel

LifestyleFashionTravel

14 templates. One link.

Swipe through real, ready-to-publish designs — switch styles anytime without touching your stats.

Live

Turn comments into DMs,
while you sleep.

A follower comments “recipe”, “outfit” or “collab” — Hypee replies in seconds with your link, your rates, or your media kit. All on Meta's official API.

Any keyword you choose:pricelinkrecipeoutfitcollabbuy

Protected by a 7-layer account-safety system.

Hypee · Comment → DMLive

@rohan.eats commented on your reel

need this in my life… recipe?

Creator marketplace

Get listed and discovered by brands searching your niche, city, and follower range.

Real-time brand chat

Message brands directly in Hypee — negotiate deals and close collaborations in one inbox.

Analytics dashboard

Track kit views, brand inquiries, and reach in real time.

For brands

Influencer marketing
without the agency tax.

Find vetted Indian creators, run a campaign this week, and pay in UPI with a GST invoice. Audited reach, transparent rates, 0% agency markup.

Filter by city, niche, ER & demographics
View professional media kits instantly
One-click campaign posting
Performance reporting baked in
Find Creators
LifestyleMumbai10K–100K
P

Priya Singh

@priya_creates · Lifestyle · Mumbai

52K

followers

A

Arjun Mehta

@arjun_daily · Travel · Delhi

89K

followers

S

Sneha Rao

@sneha_beauty · Beauty · Bengaluru

34K

followers

Community · Live

Where India's creators
look out for each other.

A free, text-only forum built into Hypee — scam alerts verified by the Hypee team, honest growth talk, and brand opportunities. No noise, no image spam.

  • Scam Watch — fraud alerts checked and verified before they're trusted
  • Growth Lab — what's actually working on Instagram, from real creators
  • Brand Opportunities — campaigns and collab calls in one place
  • Earn points and levels as you help — reputation brands can see

25+ communities · free forever · no login needed to read

Scam WatchPinned

How Scam Watch works (read this before posting)

Hypee Official
Scam WatchDiscussion

6 red flags of a fake brand collab — add the ones you've seen

Hypee Official
Growth LabDiscussion

What's actually working on Instagram right now? Share ONE thing

Hypee Official

Real posts, live right now — read them without an account

Scam Watch Growth Lab Brand Opportunities Mumbai Creators Fashion Creators Tech Creators+ 20 more

Pricing

Free for creators. Always.

Upgrade only when you're ready to grow. No platform fees on closed deals.

Free

Creator

₹0forever

Everything you need to get found and close your first deals.

  • Listed in marketplace
  • 1 media kit · all 14 templates
  • Apply to campaigns
  • Basic analytics
  • 1 automation
CREATOR PRO

Most popular

Creator Pro

₹499/month

For creators turning brand collabs into a real business.

  • Everything in Free
  • Priority marketplace listing
  • Full analytics dashboard
  • Unlimited automations
  • 0% deal fee · pays for itself at ₹8K

No credit card required · Cancel anytime · UPI & cards accepted · GST invoice included

Set up tonight.
Get discovered tomorrow.

Marketplace, media kits, DM automation, and brand campaigns — available right now. Free.

No credit card required
UPI accepted
GST invoice
Made in India

What is Hypee?

Everything creators and brands ask before getting started.

What is Hypee?

Hypee is India's creator marketplace that connects Instagram creators with brands. Creators auto-build a media kit, get discovered, automate DMs, and close paid collaborations, while brands find creators by niche and city and run influencer campaigns end-to-end. Hypee is free for creators.

Is Hypee free?

Yes, Hypee is free for creators — you can build a media kit, get listed in the marketplace, and receive brand deals at no cost. Optional Pro plans add DM automation, analytics, and advanced tools, and brands pay to run campaigns.

How do creators make money on Hypee?

Creators on Hypee build an auto-generated media kit from their Instagram stats, get discovered by brands searching their niche and city, and negotiate paid collaborations directly. Hypee takes 0% commission — creators keep 100% of what brands pay them.

How do brands find creators on Hypee?

Brands search Hypee's marketplace by niche, city, follower count, and engagement to shortlist Instagram creators, then post campaigns, review applications, message creators, and pay securely with Razorpay and GST invoices.

Is Hypee's Instagram DM automation safe?

Yes. Hypee uses the official Meta Graph API and respects Instagram's rate limits, with a built-in multi-layer safety system designed to protect creator accounts. Account safety is Hypee's top priority.

Who is Hypee for?

Hypee is for Indian Instagram creators who want to land brand deals and for brands and agencies that want to run influencer marketing campaigns with creators across India.

Does Hypee have a community?

Yes. Hypee Community is a free, text-only forum where India's creators and brands discuss growth, share brand opportunities, and post scam alerts that the Hypee team verifies before they're trusted. Anyone can read it without an account at hypee.co.in/community; joining is free and members earn points and levels for helping others.