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Instagram engagement rate calculator
Type three numbers. See your engagement rate and how it compares with Indian creators your size.
Type three numbers. See your engagement rate and how it compares with Indian creators your size.
Your current follower count.
Add up likes on your last 10 posts or Reels and divide by 10.
Same 10 posts. Leave empty if you're not sure.
Enter your followers and average likes to see your engagement rate and how it compares with Indian creators your size.
Instagram engagement rate is your average likes plus comments per post, divided by your followers, times 100. A creator with 5,000 followers who averages 140 likes and 10 comments has an engagement rate of 3%.
A good rate depends on your size. On Hypee, the median for Indian creators is 8.3% for under 1K followers, 3.2% for 1K–10K followers, 3.1% for 10K–50K followers, measured on accounts connected to Instagram. Being in the top quarter for your size is good; brands care about it because it shows real people watch you.
Last updated
| Followers | Median | Middle half | Creators |
|---|---|---|---|
| Under 1K | 8.3% | 4.1%–16.6% | 116 |
| 1K–10K | 3.2% | 1%–9% | 128 |
| 10K–50K | 3.1% | 0.8%–8.9% | 51 |
Instagram-connected creators on Hypee, recalculated daily. Full method on the India creator benchmarks page.
Replies to early comments keep a post in front of followers longer.
A specific question in the caption gets comments; "thoughts?" doesn't.
How-tos, lists and before/afters get saved and shared, which lifts reach.
Bought followers never engage and pull your rate down for good.
Rate calculator →Free media kit →Spot fake followers →India creator benchmarks →
What creators and brands ask about engagement.
Add the likes and comments on your last 10 posts, divide by 10, divide by your followers, and multiply by 100. Or type the numbers into the calculator above.
It depends on followers. Median rates on Hypee are 8.3% for under 1K followers, 3.2% for 1K–10K followers, 3.1% for 10K–50K followers. Anything in the top quarter for your size is good.
That is normal. Bigger accounts reach more casual followers, so the share who like or comment drops. Compare yourself with creators your size, not with everyone.
Yes. Along with Reel views, it is the quickest check that an audience is real. Hypee shows your engagement rate in your media kit when you connect Instagram.
No. The calculator runs in your browser and nothing you type is sent to Hypee.