Influencer Collaboration Agreement Template for India (Free, 2026)
An influencer agreement puts the deal in writing so neither side is surprised: who is involved, exactly what will be posted and when, what the creator gets (fee, product or both) and when, whether the brand can use the content in ads, any exclusivity, what happens if plans change, and the disclosure rule. Even for a small barter deal, a one-page agreement prevents most disputes. This is a general template, not legal advice; for large deals, have a lawyer review it.
What the agreement should cover
| Clause | What to write |
|---|---|
| Parties | The brand's legal name and the creator's name and Instagram handle |
| Deliverables | Format, number, length and platform, e.g. 1 Reel (30–60 s) + 2 stories |
| Review | Whether the brand sees a draft first, and how many rounds of changes |
| Dates | Draft date, posting window, and how long the post stays up (e.g. at least 6 months) |
| Compensation | Fee in ₹, or the product and its value, or both; when and how it's paid |
| Taxes | Who handles GST on the invoice and any TDS |
| Usage rights | Organic reshare only, or ads too; for how long; Partnership ads from the creator's handle |
| Exclusivity | Any period the creator won't promote competing brands, and the extra fee for it |
| Ownership | The creator usually keeps ownership and gives the brand a licence for the agreed use |
| Cancellation | What happens if either side cancels, and any kill fee for work already done |
| Disclosure | #ad, #collab or #partnership in the first two lines, per ASCI's guidelines |
| Disputes | How disagreements are raised and resolved, and which city's courts apply |
Copy-and-fill agreement template
Replace the brackets and keep a signed or click-accepted copy:
- • This agreement is between [brand legal name] ("Brand") and [creator name], Instagram @[handle] ("Creator"), dated [date].
- • Deliverables: the Creator will post [number and format, e.g. 1 Reel of 30–60 seconds and 2 stories] about [product] on Instagram between [date] and [date].
- • Review: the Creator will share a draft by [date]; the Brand may request up to [2] rounds of reasonable changes.
- • Post duration: posts stay live for at least [6 months] and won't be archived or deleted before then.
- • Compensation: the Brand will pay [₹ amount] by [UPI / bank transfer] within [7] days of posting, and/or send [product] worth [₹ value] by [date].
- • Invoice and taxes: the Creator will send an invoice [with GST if registered]; the Brand will deduct TDS where the law requires it.
- • Usage rights: the Brand may reshare the content on its own pages with credit. Paid ads or Partnership ads: [not allowed / allowed for N days for ₹ extra].
- • Exclusivity: [none / the Creator won't promote competing [category] brands for N days after posting, for ₹ extra].
- • Ownership: the Creator keeps ownership of the content and gives the Brand a licence for the uses above.
- • Cancellation: if the Brand cancels after the draft is shared, it pays [50%] of the fee; if the Creator can't deliver, any product is returned or paid for.
- • Disclosure: every post carries #ad or #collab in the first two lines of the caption.
- • Disputes: both sides will first try to resolve issues in good faith; this agreement is governed by Indian law.
Taxes to settle up front
- • GST: a creator registered for GST adds it to their invoice. Registration is required once turnover from services crosses ₹20 lakh in a financial year (₹10 lakh in some states).
- • TDS on free products: under India's income-tax rules, a brand giving a creator products or other benefits worth more than ₹20,000 in a financial year must deduct 10% TDS. Products returned to the brand after the campaign don't count. This came in as Section 194R from 1 July 2022; check the current section and forms with a CA, since the Income-tax Act, 2025 replaced the old Act from April 2026.
- • TDS on cash fees may also apply. Agree in writing who handles what, and ask a CA for your case.
Small deal? Keep it to one page
For a barter deal with a small creator, a short message both sides confirm in writing — deliverables, dates, product and value, usage, disclosure — covers most of the risk. What matters is that the terms are written down before anyone films.
Free influencer brief generator →Brief template and example →
Agreements on Hypee
Every collaboration on Hypee comes with an agreement generated from the terms both sides agreed: brand, creator, campaign, fee or product, brief and due date, plus standard clauses for revisions (2 rounds), usage rights (reshare with credit; paid ads need separate written consent), cancellation and disputes. Both sides accept it with a click, and Hypee keeps an unchangeable copy you can print as a PDF. If the terms change before both have accepted, a new version is generated, so nobody accepts stale terms. Creators also agree the terms before they can submit content.
Sources
- ASCI — Influencer Resource (Advertising Standards Council of India)
- Inc42 — ASCI influencer disclosure guidelines: permitted labels and placement (2021)
- GST Council — Registration under GST Law (threshold for suppliers of services)
- ClearTax — TDS on social media influencers (10% on benefits over ₹20,000 a year; returned products exempt)