For local businesses
Food influencers near you
Local food bloggers and creators for restaurants, cafés, bakeries and cloud kitchens, city by city.
Post a free local campaign →Local food bloggers and creators for restaurants, cafés, bakeries and cloud kitchens, city by city.
Post a free local campaign →Local food influencers are Instagram creators who post about places to eat in their own city: new cafés, street food, menus and offers. For a restaurant or café they work best when their followers live nearby and can visit, so city matters more than follower count.
Hypee has 1,073 food creators on Instagram across 17 cities, most in Delhi NCR, Mumbai, Bengaluru. Their median listed rate for one Reel is ₹1,000, and many accept barter. Restaurants, cafés, bakeries and cloud kitchens post a campaign free, local creators apply, and Hypee takes 0% commission.
Last updated
Cities with at least 5 food creators on Hypee, counted .
1,073
creators on Hypee. Sign up free as a brand to see who they are, filter by followers, rate and engagement, and message them.
See all 1,073 food creators →Use the list below to see how many food creators Hypee has in your city and what they typically charge.
Offer a meal, a tasting or a fee, choose "In-store visit" and ask for one Reel and a story. Local food creators apply to you.
Pick creators whose followers are local, give each a code or a dish name to mention, and count the visits it brings.
Influencer marketing for local businesses →Food influencers in India →Barter campaigns: pay in product, not cash →Influencer cost calculator →
What restaurants, cafés, bakeries and cloud kitchens ask before working with creators.
Post a free campaign on Hypee with your city and an in-store visit offer (a meal or tasting, with or without a fee). Food creators from your city apply, and you choose the ones whose followers are local.
Many small and local food creators accept a meal or tasting (barter) for a Reel or story, especially for a new place. Bigger creators usually charge a fee as well.
It depends on views, city and what you ask for. The typical Reel rate food creators list on Hypee is shown on this page, and the influencer cost calculator gives a fair price for any size.