Free Instagram auto DM, for every comment that asks

Someone comments LINK on your Reel and gets your link in their DMs, even while you sleep. Free for your first two automations.

Free for 2 automations and 1,000 DMs a month, with no credit card. You need an Instagram professional account (Creator or Business), and you connect through Instagram's own login, so Hypee never sees your password.

Example with made-up accounts. You choose the word, the reply and the DM.
570+
creators have set up an automation on Hypee
8,700+
Indian creators use Hypee
Oct 2026
Meta approved Hypee's access to Instagram messages and comments

Counted on 7 November 2026.

How do I auto DM on Instagram for free?

Hypee's free Instagram auto DM sends a message when someone comments on your Reel, replies to your story or sends you a keyword. The free plan gives you 2 automations and 1,000 DMs a month. It needs no card, and it doesn't end after a trial.

Connect your Creator or Business Instagram account, choose a trigger, write your message and switch it on. Hypee uses Meta's official API, so you log in through Instagram and never share your password.

Last updated

Set it up once, then post

These are the same three choices you make on Hypee. It takes about two minutes, and you can run one Instagram account per Hypee account.

  1. Step 1

    Choose what starts it

  2. Step 2

    Pick the Reel and the word

  3. Step 3

    Write the reply and the DM

What the person who commented sees

A normal DM from you, a few moments after they comment. If they reply, it becomes a real conversation you can carry on yourself.

Comment on a post + ask for follow, on the Creator plan
They're asked to follow and reply DONE, then the DM goes out.
Story reply
Anyone who replies to your story gets your message back.
DM keyword
Someone DMs you a word like PRICE and gets the answer at once.
Live comment
People who comment during your Live get your link while you talk.
Every automated DM ends with an opt-out line. Free DMs also carry hypee.co.in.

How different accounts use it

The word people comment, and the DM they get back.

  • PRICE

    A Jaipur saree seller

    Hi Riya! This one is ₹1,450 with free delivery. Order here: yourshop.in/saree12

  • PLAN

    A fitness coach

    Here's your free 4-week plan, Aman: yourlink.in/plan. Tell me your goal and I'll suggest the next step.

  • RECIPE

    A Pune food creator

    Full recipe with quantities: yourlink.in/misal. Tag me when you make it!

  • COLLAB

    A creator getting brand enquiries

    Thanks for reaching out! My media kit with rates: hypee.co.in/kit/you. Share your brief and budget.

Write your own messages with the free generator

What's free, and what isn't

Paid plans are prepaid in rupees by UPI or card, with no auto-debit. Nothing renews unless you pay again.

Hypee Instagram automation plans
 FreeCreatorPro
Price₹0₹99 a month₹399 a month
Automations2UnlimitedUnlimited
DMs a month1,00010,000No monthly limit
Comment, story, DM keyword and Live triggersYesYesYes
Public reply to the commentYesYesYes
Ask people to follow firstNoYesYes
Collect email and phoneNoYesYes
Reply to comments you missedNoYesYes
Short hypee.co.in line on DMsYesNoNo
Send queue and safety limitsYesYesYes

Meta's rules, and how Hypee stays inside them

Automated DMs are allowed when they go through Meta's official API and only answer people who reached out first. No tool can promise your account will never be limited, so avoid any app that asks for your password.

  • Messages go out through a queue, spaced out, even when a Reel goes viral.
  • The same person isn't messaged again and again from different posts.
  • Sending stops on its own if Instagram starts refusing messages.
  • Anyone can reply STOP to stop automated messages.

Read the full safety guideDM not sending? Fix it here

1reply per comment
Meta allows one private reply to each comment.
7days
The reply has to go within 7 days of the comment.
750an hour
The most comment replies one account can send in an hour.
24hours
Follow-up messages are allowed for 24 hours after someone replies.

Is free auto DM unlimited?

No. The free plan stops at 1,000 DMs a month, and the count starts again each month. If a Reel takes off and you need more, the Creator plan gives ₹99 worth of room: unlimited automations and 10,000 DMs a month.

Be careful with any tool that promises unlimited messages with no limits at all. Meta still limits every account, whichever tool you use.

What you need before you start

  • An Instagram Creator or Business account. Switching is free in Instagram settings.
  • Access to messages turned on for connected tools, in Instagram's message settings.
  • A Reel or post where you'll ask people to comment a word.

Questions creators ask

 

Is there a free Instagram DM bot?

Yes. Hypee's free plan sends automatic replies to comments, story replies and DM keywords, with 2 automations and 1,000 DMs a month. It uses Meta's official API, so it isn't a password-based bot.

Is DM automation free?

Many tools have free plans with limits. On Hypee, the free plan has no time limit and includes 2 automations and 1,000 DMs a month. Paid plans start at ₹99 a month.

How do I turn on auto DM on Instagram?

Instagram has no built-in comment to DM switch, so you need a tool on Meta's official API. On Hypee, connect your account, create an automation and turn it on.

Do I need a card to start?

No. You only pay if you choose a paid plan.

Does it work on a personal account?

No. Meta's messaging API only works with Creator and Business accounts. Switching is free in Instagram settings.

Can I send a link in the auto DM?

Yes. A DM sent from a comment is a text message and can include a link.

Instagram auto DM free mein kaise lagaye?

Hypee par free sign up kijiye, apna Creator ya Business account connect kijiye, Reel chuniye, keyword aur message likhiye. Free plan mein 2 automations aur 1,000 DMs har mahine milte hain.

Let your next Reel answer its own comments

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free