Free for 2 automations and 1,000 DMs a month, with no credit card. You need an Instagram professional account (Creator or Business), and you connect through Instagram's own login, so Hypee never sees your password.
riya.styles3 ways to style one kurta. Comment the word and I'll DM you the link.
RI
riya.stylesHey Neha! Here's the link you asked for 👉
Comments
AK
aman.kwhere is this from?2m
NE
neha_23LINKJust now
RI
riya.stylesSent you the link in DM 📩Just now · Author
Example with made-up accounts. You choose the word, the reply and the DM.
570+
creators have set up an automation on Hypee
8,700+
Indian creators use Hypee
Oct 2026
Meta approved Hypee's access to Instagram messages and comments
Counted on 7 November 2026.
How do I auto DM on Instagram for free?
Hypee's free Instagram auto DM sends a message when someone comments on your Reel, replies to your story or sends you a keyword. The free plan gives you 2 automations and 1,000 DMs a month. It needs no card, and it doesn't end after a trial.
Connect your Creator or Business Instagram account, choose a trigger, write your message and switch it on. Hypee uses Meta's official API, so you log in through Instagram and never share your password.
Last updated
Set it up once, then post
These are the same three choices you make on Hypee. It takes about two minutes, and you can run one Instagram account per Hypee account.
Step 1
Choose what starts it
Comment on a post
Comment on a post + ask for followCreator
Story reply
DM keyword
Live comment
Step 2
Pick the Reel and the word
▷ 12.4K▷ 3,180▷ 8,902
Words that trigger it
LINKlinklink pls
Leave it empty and every comment gets the DM.
Step 3
Write the reply and the DM
Public reply
Sent you the link in DM 📩
DM
Hey {first_name}! Here's the link 👉 yourlink.in
Save this chat so you don't lose it.
{first_name} becomes each person's name when the DM is sent.
What the person who commented sees
A normal DM from you, a few moments after they comment. If they reply, it becomes a real conversation you can carry on yourself.
Comment on a post + ask for follow, on the Creator plan
They're asked to follow and reply DONE, then the DM goes out.
Story reply
Anyone who replies to your story gets your message back.
DM keyword
Someone DMs you a word like PRICE and gets the answer at once.
Live comment
People who comment during your Live get your link while you talk.
9:415G
RI
riya.stylesInstagram
Message...
You commented "LINK" on a ReelHey Neha! Here's the link you asked for 👉 yourlink.in
Save this chat so you don't lose it.
Auto-reply · STOP to opt out · hypee.co.inthank youuu 😍 is it available in M?You can reply to Neha yourself from here
Every automated DM ends with an opt-out line. Free DMs also carry hypee.co.in.
How different accounts use it
The word people comment, and the DM they get back.
PRICE
A Jaipur saree seller
Hi Riya! This one is ₹1,450 with free delivery. Order here: yourshop.in/saree12
PLAN
A fitness coach
Here's your free 4-week plan, Aman: yourlink.in/plan. Tell me your goal and I'll suggest the next step.
RECIPE
A Pune food creator
Full recipe with quantities: yourlink.in/misal. Tag me when you make it!
COLLAB
A creator getting brand enquiries
Thanks for reaching out! My media kit with rates: hypee.co.in/kit/you. Share your brief and budget.
Paid plans are prepaid in rupees by UPI or card, with no auto-debit. Nothing renews unless you pay again.
Hypee Instagram automation plans
Free
Creator
Pro
Price
₹0
₹99 a month
₹399 a month
Automations
2
Unlimited
Unlimited
DMs a month
1,000
10,000
No monthly limit
Comment, story, DM keyword and Live triggers
Yes
Yes
Yes
Public reply to the comment
Yes
Yes
Yes
Ask people to follow first
No
Yes
Yes
Collect email and phone
No
Yes
Yes
Reply to comments you missed
No
Yes
Yes
Short hypee.co.in line on DMs
Yes
No
No
Send queue and safety limits
Yes
Yes
Yes
Meta's rules, and how Hypee stays inside them
Automated DMs are allowed when they go through Meta's official API and only answer people who reached out first. No tool can promise your account will never be limited, so avoid any app that asks for your password.
Messages go out through a queue, spaced out, even when a Reel goes viral.
The same person isn't messaged again and again from different posts.
Sending stops on its own if Instagram starts refusing messages.
The most comment replies one account can send in an hour.
24hours
Follow-up messages are allowed for 24 hours after someone replies.
Is free auto DM unlimited?
No. The free plan stops at 1,000 DMs a month, and the count starts again each month. If a Reel takes off and you need more, the Creator plan gives ₹99 worth of room: unlimited automations and 10,000 DMs a month.
Be careful with any tool that promises unlimited messages with no limits at all. Meta still limits every account, whichever tool you use.
What you need before you start
An Instagram Creator or Business account. Switching is free in Instagram settings.
Access to messages turned on for connected tools, in Instagram's message settings.
A Reel or post where you'll ask people to comment a word.
Questions creators ask
Is there a free Instagram DM bot?
Yes. Hypee's free plan sends automatic replies to comments, story replies and DM keywords, with 2 automations and 1,000 DMs a month. It uses Meta's official API, so it isn't a password-based bot.
Is DM automation free?
Many tools have free plans with limits. On Hypee, the free plan has no time limit and includes 2 automations and 1,000 DMs a month. Paid plans start at ₹99 a month.
How do I turn on auto DM on Instagram?
Instagram has no built-in comment to DM switch, so you need a tool on Meta's official API. On Hypee, connect your account, create an automation and turn it on.
Do I need a card to start?
No. You only pay if you choose a paid plan.
Does it work on a personal account?
No. Meta's messaging API only works with Creator and Business accounts. Switching is free in Instagram settings.
Can I send a link in the auto DM?
Yes. A DM sent from a comment is a text message and can include a link.
Instagram auto DM free mein kaise lagaye?
Hypee par free sign up kijiye, apna Creator ya Business account connect kijiye, Reel chuniye, keyword aur message likhiye. Free plan mein 2 automations aur 1,000 DMs har mahine milte hain.
Let your next Reel answer its own comments
Free for 2 automations and 1,000 DMs a month. No card needed.