Troubleshooting

Instagram auto DM not working? Here's how to fix it

The most common reasons a DM doesn't send, starting with the quickest to check.

Why is my Instagram auto DM not working?

The most common causes are a keyword that doesn't match the comment, an automation on the wrong post or switched off, and an Instagram connection that has expired. Check those three first.

Some failures come from Instagram: the commenter's account may be gone, the comment may be deleted, or Meta may have limited the feature for a while. On Hypee, you can see what happened to each DM in your automation.

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Check these first

  • Is the automation switched on?
  • Is it on the right post or Reel?
  • Does the comment contain the exact keyword?
  • Did you test from a different account?
  • Is your account Creator or Business, not personal?

Instagram connection problems

  • Your login expired, often after a password change. Reconnect Instagram.
  • Connected tools aren't allowed to access your messages. Check this in Instagram's message settings.
  • You removed Hypee from your Instagram apps. Connect again.

Reasons on the other person's side

  • Their account was deleted or can't be found.
  • They deleted the comment before the DM went out.
  • They aren't following you, so the DM landed in message requests. Ask them to check there.
  • They've blocked messages from you, or replied STOP.

Limits

  • You've used your plan's monthly DMs (1,000 on Free).
  • The comment is more than 7 days old, or was already replied to.
  • Instagram has temporarily limited your account. Hypee stops sending when this happens, to protect your account.
  • During a viral moment, Hypee's queue spaces out messages, so DMs can take longer.

Auto DM not working?: FAQ

 

Why does the DM go to requests?

Instagram puts messages from accounts someone doesn't follow into message requests. Tell people to check there.

Why does it work for some people and not others?

Usually their settings, a keyword mismatch, or an account that can't be found.

How long should a DM take?

Usually a short time. Hypee's queue spaces messages out, so it can take longer when many people comment at once.

Free for 2 automations and 1,000 DMs a month. No card needed.

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