Comment to DM on Instagram, set up in two minutes

Ask people to comment a word on your Reel. Everyone who does gets your link or answer in their DMs, and a reply under their comment.

Start freeSee how it works

Free for 2 automations and 1,000 DMs a month, with no credit card. You need an Instagram professional account (Creator or Business), and you connect through Instagram's own login, so Hypee never sees your password.

Example with made-up accounts. You choose the word, the reply and the DM.
570+
creators have set up an automation on Hypee
8,700+
Indian creators use Hypee
Oct 2026
Meta approved Hypee's access to Instagram messages and comments

Counted on 7 November 2026.

What is comment to DM automation on Instagram?

Comment to DM automation sends a private message to anyone who comments a chosen word on your post or Reel. A creator says "Comment GUIDE" in a Reel, and everyone who does gets the link in their DMs automatically.

It works through Meta's official API, and Hypee can also reply publicly to the comment. It's free for 2 automations and 1,000 DMs a month.

Last updated

Set it up once, then post

These are the same three choices you make on Hypee. It takes about two minutes, and you can run one Instagram account per Hypee account.

  1. Step 1

    Choose what starts it

  2. Step 2

    Pick the Reel and the word

  3. Step 3

    Write the reply and the DM

What the person who commented sees

A normal DM from you, a few moments after they comment. If they reply, it becomes a real conversation you can carry on yourself.

Comment on a post + ask for follow, on the Creator plan
They're asked to follow and reply DONE, then the DM goes out.
Story reply
Anyone who replies to your story gets your message back.
DM keyword
Someone DMs you a word like PRICE and gets the answer at once.
Live comment
People who comment during your Live get your link while you talk.
Every automated DM ends with an opt-out line. Free DMs also carry hypee.co.in.

How different accounts use it

The word people comment, and the DM they get back.

  • PRICE

    A Jaipur saree seller

    Hi Riya! This one is ₹1,450 with free delivery. Order here: yourshop.in/saree12

  • PLAN

    A fitness coach

    Here's your free 4-week plan, Aman: yourlink.in/plan. Tell me your goal and I'll suggest the next step.

  • RECIPE

    A Pune food creator

    Full recipe with quantities: yourlink.in/misal. Tag me when you make it!

  • COLLAB

    A creator getting brand enquiries

    Thanks for reaching out! My media kit with rates: hypee.co.in/kit/you. Share your brief and budget.

Write your own messages with the free generator

What's free, and what isn't

Paid plans are prepaid in rupees by UPI or card, with no auto-debit. Nothing renews unless you pay again.

Hypee Instagram automation plans
 FreeCreatorPro
Price₹0₹99 a month₹399 a month
Automations2UnlimitedUnlimited
DMs a month1,00010,000No monthly limit
Comment, story, DM keyword and Live triggersYesYesYes
Public reply to the commentYesYesYes
Ask people to follow firstNoYesYes
Collect email and phoneNoYesYes
Reply to comments you missedNoYesYes
Short hypee.co.in line on DMsYesNoNo
Send queue and safety limitsYesYesYes

Meta's rules, and how Hypee stays inside them

Automated DMs are allowed when they go through Meta's official API and only answer people who reached out first. No tool can promise your account will never be limited, so avoid any app that asks for your password.

  • Messages go out through a queue, spaced out, even when a Reel goes viral.
  • The same person isn't messaged again and again from different posts.
  • Sending stops on its own if Instagram starts refusing messages.
  • Anyone can reply STOP to stop automated messages.

Read the full safety guideDM not sending? Fix it here

1reply per comment
Meta allows one private reply to each comment.
7days
The reply has to go within 7 days of the comment.
750an hour
The most comment replies one account can send in an hour.
24hours
Follow-up messages are allowed for 24 hours after someone replies.

Why creators use comment to DM

  • Instagram doesn't allow clickable links in Reel captions, so a DM is the easiest way to share one.
  • People comment to get the link, so the Reel gets more comments.
  • You stop answering "price?" and "link?" by hand.
  • It opens a conversation you can continue if the person replies.

Common reasons a comment DM doesn't arrive

  • The comment doesn't contain your word, or the automation is on a different Reel.
  • The Instagram connection expired, usually after a password change. Reconnect your account.
  • The account that commented was deleted or has blocked messages.
  • The comment is older than 7 days, which is Meta's limit.

Questions creators ask

 

Is comment to DM automation free?

Yes, on Hypee's free plan, with 2 automations and 1,000 DMs a month. It needs no card.

Does comment to DM work on Reels?

Yes. It works on Reels and posts. You choose which one each automation watches.

Can I trigger a DM on any comment, without a keyword?

Yes. Leave the keyword empty and every comment on that post or Reel triggers your reply.

Can I ask people to follow me first?

Yes, on the Creator plan. Hypee asks them to follow and reply DONE, checks, and then sends the DM.

Why did the DM go to message requests?

Instagram puts messages from accounts someone doesn't follow into their requests. Tell people to check there.

Is it safe for my account?

It's allowed through Meta's official API when people comment first. No tool can guarantee an account will never be restricted, so avoid any app that asks for your password.

Let your next Reel answer its own comments

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free