Meta's rules

What is a private reply on Instagram?

The Meta feature that makes comment to DM possible.

What is a private reply on Instagram?

A private reply is a direct message sent in response to a public comment. It's how comment to DM tools work: the comment gives you permission to send one message to that person.

Meta allows one private reply per comment, within 7 days. It's a text message, and it can include a link.

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The rules

  • One private reply per comment.
  • Sent within 7 days of the comment.
  • Text only, and links are allowed.
  • For Live comments, only during the broadcast.
  • More messages only after the person replies.

Why it sometimes fails

  • The comment was deleted.
  • The comment was already replied to.
  • The account can't be found.
  • The comment is too old.

Instagram private reply: FAQ

 

Can a private reply include a button?

A private reply to a comment is a text message. Links are fine.

Will the person see it in their main inbox?

If they don't follow you, it may appear in message requests.

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