Meta's rules

The Instagram 24-hour messaging window

The rule behind almost every Instagram automation.

What is the 24-hour rule on Instagram DMs?

When someone DMs you or replies to your story, automation tools can message them for 24 hours from their last message. Every new message from them restarts the 24 hours.

After it closes, automated messages stop until they contact you again. You can still reply by hand in the Instagram app.

Last updated

What opens the window

  • A DM from the person
  • A reply to your story
  • A reply to your automated DM

Comments work differently

A comment doesn't open the full window. It allows one private reply, within 7 days. If the person replies to it, you can continue within 24 hours of their reply.

How to use the window well

  • End your DM with a question so people reply.
  • Send your most useful message first.
  • Don't plan follow-ups for days later. They can't be sent.

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Instagram 24-hour messaging window: FAQ

 

Can I send a broadcast to everyone who ever messaged me?

Not through automation once their 24 hours have passed.

Does this apply to me replying by hand?

No. The window limits tools on Meta's API, not you typing in the Instagram app.

Free for 2 automations and 1,000 DMs a month. No card needed.

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