1,000–10,000 followers
Nano influencers in India
1,305 nano influencers on Hypee with live Instagram stats. Post a free campaign and the ones who fit apply to you. 0% commission.
Find nano influencers free →1,305 nano influencers on Hypee with live Instagram stats. Post a free campaign and the ones who fit apply to you. 0% commission.
Find nano influencers free →A nano influencer is an Instagram creator with 1,000 to 10,000 followers. Their audience is small and close-knit, so recommendations feel personal, and many work for a small fee or for barter.
Hypee has 1,305 nano influencers (1,000–10,000 followers) with Instagram connected, most often in Fashion, Beauty, Lifestyle. Their median listed rate for one Reel is ₹1,500, and half list between ₹1,000 and ₹2,000. Brands post a campaign free, the creators who fit apply, and Hypee takes 0% commission.
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1,305
creators on Hypee. Sign up free as a brand to see who they are, filter by followers, rate and engagement, and message them.
See all 1,305 nano influencers →Counted from Hypee creators with a connected Instagram; rates from 974 creators who list a Reel rate. See India creator benchmarks for the full data.
Fees are a fraction of bigger creators', so you can test 10 to 20 nano influencers for the price of one larger creator.
Smaller accounts usually get a higher share of likes and comments per follower than large ones (see the benchmark above).
A nano food creator in Pune talks to people who eat out in Pune, which is exactly who a local brand wants.
What to check: Check that comments are real and that Reel views are in line with their follower count. Hypee's authenticity score helps for creators who have connected Instagram.
What brands ask before working with creators this size.
Between 1,000 and 10,000 Instagram followers. Under 1,000 is usually called a small or starter creator, and 10,000 to 50,000 is a micro influencer.
It varies by niche, city and views. The typical Reel rates listed by nano influencers on Hypee are shown above, and many also accept barter.
Often yes, when you work with several at once and track results per creator (a discount code or link each). Start with a small paid or barter campaign and keep the creators who drive sales.
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