50,000–5 lakh followers
Mid-tier influencers in India
118 mid-tier influencers on Hypee with live Instagram stats. Post a free campaign and the ones who fit apply to you. 0% commission.
Find mid-tier influencers free →118 mid-tier influencers on Hypee with live Instagram stats. Post a free campaign and the ones who fit apply to you. 0% commission.
Find mid-tier influencers free →A mid-tier influencer is an Instagram creator with 50,000 to 5 lakh followers. They reach a large audience in their niche, often work like a small media business, and are a step up in reach and cost from micro influencers.
Hypee has 118 mid-tier influencers (50,000–5 lakh followers) with Instagram connected, most often in Fashion, Beauty, Lifestyle. Their median listed rate for one Reel is ₹5,250, and half list between ₹3,500 and ₹10,000. Brands post a campaign free, the creators who fit apply, and Hypee takes 0% commission.
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creators on Hypee. Sign up free as a brand to see who they are, filter by followers, rate and engagement, and message them.
See all 118 mid-tier influencers →Counted from Hypee creators with a connected Instagram; rates from 80 creators who list a Reel rate. See India creator benchmarks for the full data.
One Reel can reach the audience of several micro influencers combined.
Most have done paid collaborations before and understand briefs, deadlines and usage rights.
A good fit when you need many people to see a launch quickly, alongside smaller creators for trust.
What to check: Budgets are higher, so agree deliverables, timelines and usage rights in writing first, and ask for recent Reel views and audience location.
What brands ask before working with creators this size.
Hypee counts 50,000 to 5 lakh Instagram followers as mid-tier. Above 5 lakh is usually called macro, and above 10 lakh mega.
More than micro influencers, and it varies widely by views and niche. When enough mid-tier creators list a rate on Hypee, the typical range is shown above.
Usually after testing smaller creators. Many brands start with nano and micro influencers, find the content that sells, then add one mid-tier creator for reach.
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