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Instagram auto DM templates

Ten auto-reply messages for comment to DM, story replies and DM keywords. On Hypee, {first_name} fills in automatically; replace the other {brackets} with your own details.

  • Link in DM

    Comment keyword: LINK

    Hey {first_name}! Here's the link you asked for 👉 {your link} Save this chat so you don't lose it. Anything else you'd like to know?

    Say "Comment LINK and I'll DM it to you" in the Reel itself and in the caption.

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  • Free guide / lead magnet

    Comment keyword: GUIDE

    Thanks for commenting, {first_name}! Your free guide is here: {your link} If it helps, tell me which tip you tried first 🙌

    Ask for email or phone only in a follow-up after they reply (Creator plan: Collect email & phone).

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  • Price in DM

    Comment keyword: PRICE

    Hi {first_name}! {product} is ₹{price}. You can order here: {link} Want help picking a size or colour? Just reply here.

    Shops on Instagram get many "price?" comments; answering in DM keeps the thread clean.

    Use this template free →
  • Giveaway entry confirmation

    Comment keyword: WIN (or any comment on the giveaway post)

    You're in, {first_name}! 🎉 Winner announced on {date} in my stories. I'll never ask you for money or card details, so ignore any account that does.

    Pick the winner later with the free giveaway picker.

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  • Recipe / tutorial steps

    Comment keyword: RECIPE

    Here you go, {first_name}! Full recipe with quantities: {link} Tag me when you make it, I'd love to see it 😍

    Works for workouts, skincare routines and editing presets too.

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  • Course or webinar sign-up

    Comment keyword: JOIN

    Hi {first_name}! Here's the sign-up link for {event} on {date}: {link} Seats are limited, so grab yours today.

    Only say "limited" if it really is; misleading urgency hurts trust.

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  • Story reply thank-you

    Story reply (any)

    Thanks for replying to my story, {first_name}! 💛 Here's the thing I mentioned: {link}

    Story replies open a 24-hour window, so you can send buttons and images too.

    Use this template free →
  • FAQ auto-reply

    DM keyword: TIMINGS / ADDRESS / MENU

    Hi {first_name}! We're open {hours} at {address}. Menu: {link} Reply "BOOK" to reserve a table.

    Great for cafés, salons and gyms that get the same three questions all day.

    Use this template free →
  • Brand collaboration enquiries

    DM keyword: COLLAB

    Thanks for reaching out about a collaboration! Here's my media kit with stats and rates: {media kit link} Share your brief, budget and timeline and I'll get back within 48 hours.

    A free Hypee media kit link updates its own stats, so the numbers are always current.

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  • Follow-first reply

    Comment keyword + Ask to follow

    Hey {first_name}! Follow me, then reply DONE here and I'll send the link right away 👇

    Ask-to-follow is on the Creator plan. Don't make following a condition for giveaways in a misleading way.

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What should an Instagram auto reply message say?

A good Instagram auto DM answers exactly what the person asked for in the first line (the link, the price, the guide), uses their name, and invites a reply. Keep it short, sound like you, and don't blast the same text everywhere: vary the wording between automations.

Each template above names its trigger. Comment-to-DM replies can only be text with links, one per comment, within 7 days; story replies and DMs open a 24-hour window where buttons and images are allowed.

Last updated

Tips for auto DMs that people actually open

  • Put the keyword in the Reel itself, not only the caption: "Comment LINK".
  • Answer first, ask second: link or price in line one, your question after.
  • Write two or three versions of the message so it doesn't look like a blast.
  • Never ask for passwords, OTPs or payments in an automated DM.

Auto DM templates FAQ

 

How do I set up an automatic DM when someone comments on Instagram?

Connect your professional Instagram account to a comment-to-DM tool that uses Meta's official API (like Hypee), pick the post or Reel, set a keyword such as LINK, and paste a message from these templates. It replies once per comment.

Can an Instagram auto reply include a link?

Yes. Comment-to-DM replies are text messages and can include links. Buttons and images are possible after someone DMs you or replies to your story.

Is it free to use auto DM templates on Hypee?

Yes. Hypee's free plan includes 2 automations and 1,000 DMs a month, with comment, DM, story and Live triggers.

Connect Instagram, pick a template, choose a Reel. Live in about two minutes, on Meta's official API.

Set up your first auto DM free →