Influencer sizes
Types of influencers by follower count
Nano, micro, mid-tier, macro and mega influencers, with live numbers from Indian Instagram creators.
Find influencers free →Nano, micro, mid-tier, macro and mega influencers, with live numbers from Indian Instagram creators.
Find influencers free →Influencers are usually grouped by Instagram followers: small (under 1,000), nano (1,000–10,000), micro (10,000–50,000), mid-tier (50,000–5 lakh), macro (5–10 lakh) and mega (10 lakh and more). Smaller creators cost less and often have closer, more engaged audiences; bigger ones reach more people per post.
Of the 3,972 Hypee creators with Instagram connected, 3,839 are small, nano or micro influencers, which is where most Indian brand collaborations happen. The table below shows how many creators each size has on Hypee and their median listed Reel rate.
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| Type | Followers | On Hypee | Median Reel rate |
|---|---|---|---|
| Small influencers | under 1,000 followers | 2,200 | ₹800 |
| Nano influencers | 1,000–10,000 followers | 1,305 | ₹1,500 |
| Micro influencers | 10,000–50,000 followers | 334 | ₹4,000 |
| Mid-tier influencers | 50,000–5 lakh followers | 118 | ₹5,250 |
| Macro influencers | 5–10 lakh followers | 9 | — |
| Mega influencers | 10 lakh+ followers | 6 | — |
Counted from Hypee creators with a connected Instagram. Reel rates are what creators list, shown only where at least 10 list one; “—” means too few to publish.
What brands ask when choosing influencers by size.
Small (under 1,000), nano (1,000–10,000), micro (10,000–50,000), mid-tier (50,000–5 lakh), macro (5–10 lakh) and mega (10 lakh+). Ranges vary between agencies; these are the bands Hypee uses.
Usually nano and micro influencers: lower fees, engaged audiences and many accept barter. Work with several at once, track each with its own code or link, and keep the ones that drive sales.
Micro influencers have 10,000–50,000 followers and usually handle brand deals themselves. Macro influencers have 5–10 lakh followers, reach far more people per post, cost much more and often work through a manager.
Very few. Most Hypee creators are small, nano and micro influencers, which is why the table shows only counts for creators above 5 lakh followers.