Guide

Business or Creator account for Instagram automation?

Both work. Here's how to choose.

Do I need a business account for Instagram automation?

You need a professional account, which means either Creator or Business. Personal accounts can't use Meta's messaging API.

Choose Creator if you're an influencer or public figure, and Business if you sell products or services. Switching is free.

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How to switch

  • Open Instagram settings.
  • Find Account type and tools.
  • Choose Switch to professional account.
  • Pick Creator or Business, and a category.

What changes

  • You get insights about your posts.
  • A public account is needed for most professional features.
  • Your followers and posts stay the same.

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Business or Creator account?: FAQ

 

Does a private account work?

Professional accounts are public. Switch to public to use automation.

Can I switch back?

Yes, in the same settings menu.

Free for 2 automations and 1,000 DMs a month. No card needed.

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