Guide

What is DM automation on Instagram?

A plain explanation of what it does, how it works and what's allowed.

What is DM automation?

DM automation sends a direct message for you when something happens, such as a person commenting a keyword on your Reel. You write the message once, and every person who triggers it gets it.

On Instagram, it has to run through Meta's official API, and it can only reply to people who contacted you first. It's not the same as a bot that sends cold messages to strangers.

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The main triggers

  • A comment on a post or Reel
  • A keyword sent by DM
  • A reply to your story
  • A comment during a Live

What people use it for

  • Sending links
  • Answering price questions
  • Delivering free guides
  • Sharing a media kit with brands
  • Collecting leads

What it can't do

  • Message people who never contacted you
  • Send bulk messages to all your followers
  • Work on personal accounts
  • Bypass Meta's limits

What it costs

The free plan includes 2 automations and 1,000 DMs a month, with no card. The Creator plan is ₹99 a month, with unlimited automations and 10,000 DMs. Pro is ₹399 a month and has no monthly DM limit, though Meta's own limits always apply.

What is DM automation?: FAQ

 

Is DM automation the same as a bot?

It's a rule-based reply. Password-based bots that follow people or send cold DMs break Instagram's rules, while official API automation only replies to people who reached out.

Is DM automation legal in India?

Yes, as long as you follow Instagram's rules and handle personal data properly.

Free for 2 automations and 1,000 DMs a month. No card needed.

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