Guide

Instagram lead generation with auto DM

Use comments and DMs to find people who really want what you sell.

How do I get leads from Instagram?

Offer something useful in a Reel, such as a guide or price list, and ask people to comment a keyword. An automation sends it by DM, and the people who reply are your warmest leads.

On Hypee, automations are free to start, and the Creator plan (₹99 a month) adds email and phone collection and contact export.

Last updated

Lead magnets that work on Instagram

  • A one-page checklist
  • A price list
  • A free sample class
  • A discount code
  • A short video lesson

The 4-step flow

  • Make a Reel about one problem.
  • Offer a free answer with a keyword.
  • Deliver it by DM automatically.
  • Reply to people who respond, and ask one simple question.

What to measure

  • Comments per Reel
  • DMs delivered
  • Replies to your DM
  • Sales or bookings from those chats

More free Instagram tools

Collect emails and phone numbers →Comment to DM automation →Instagram automation for coaches →Instagram 24-hour messaging window →All free Instagram tools →

Instagram lead generation: FAQ

 

Is lead generation by DM allowed?

Yes, when people contact you first through a comment, story reply or DM, on Meta's official API. Cold DMs aren't allowed.

Can I follow up later?

Only within Meta's limits. After a comment reply, you can message again only if they reply, within 24 hours of their reply.

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free →