Use case

Instagram automation for fashion creators

Every outfit Reel brings "link?" comments, and most fashion creators earn from those links.

Someone comments or messages

LINK

Your public reply

Sent! Check your DMs 📩

Then the DM arrives on their phone, like this.

Example with a made-up account.

How can fashion creators use Instagram automation?

Every outfit Reel brings "link?" comments, and most fashion creators earn from those links. With Hypee, someone comments or DMs a keyword and gets your reply automatically, so you answer every enquiry even when you're busy.

Good first automations are LINK, SIZE, HAUL. Free for 2 automations and 1,000 DMs a month. No card needed.

Last updated

3 automations to start with

  • LINK: followers want the outfit. Example: "Here's everything I'm wearing, {first_name}: {link} (affiliate links)"
  • SIZE: followers ask about fit. Example: "I'm wearing a size M, and it fits true to size. Links: {link}"
  • HAUL: you post a haul. Example: "All the pieces from today's haul: {link}"

Tips

  • Disclose affiliate links in the DM.
  • Say the size you're wearing.
  • Update links when items sell out.

How to set it up on Hypee

  • Switch to a Creator or Business Instagram account. It's free in Instagram settings.
  • Sign up on Hypee and connect Instagram through Instagram's own login.
  • Create an automation, choose the trigger and write your message.
  • Turn it on, then test it with a friend's account.

What it costs

The free plan includes 2 automations and 1,000 DMs a month, with no card. The Creator plan is ₹99 a month, with unlimited automations and 10,000 DMs. Pro is ₹399 a month and has no monthly DM limit, though Meta's own limits always apply.

Instagram automation for fashion creators: FAQ

 

Do I need to disclose affiliate links in a DM?

Yes. ASCI's rules in India require clear disclosure when you earn from a recommendation.

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free →