Glossary

Whitelisting (Partnership ads): meaning

When a brand runs ads from a creator's handle.

What does whitelisting (partnership ads) mean?

When a brand runs ads from a creator's handle.

The ad looks like it comes from the creator, which can feel more natural than a brand ad.

On Instagram, these are called Partnership ads. They need the creator's permission.

Last updated

Example

A brand boosts a creator's Reel as an ad from that creator's account.

Whitelisting (Partnership ads): FAQ

 

What is whitelisting (partnership ads)?

When a brand runs ads from a creator's handle.

Hypee is India's creator marketplace for Instagram brand deals. 0% commission.

Join Hypee free →