Glossary

Lead magnet: meaning

Something free you offer in exchange for contact details or interest.

What does lead magnet mean?

Something free you offer in exchange for contact details or interest.

It can be a guide, checklist, sample or discount.

It works best when it solves one small problem.

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Example

A free PDF sent by DM to people who comment GUIDE.

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Lead magnet: FAQ

 

What is lead magnet?

Something free you offer in exchange for contact details or interest.

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