India's creator marketplace for Instagram brand deals
Where creators get paid and brands get proof.
Hypee is India's creator marketplace and a free influencer marketing platform for brands. Your media kit builds itself, brands find you by niche and city for paid and barter collabs, and you get paid directly — no agency in the middle, 0% commission. Free to start. No follower minimum.
Creators across 28+ niches & every major Indian city · 0% platform fee on every deal
Media kitPreview
A
Available
Aarohi Sharma
@aarohi.styles · Mumbai · Fashion
84K
Followers
5.2%
Eng. rate
₹10K
Per reel
FashionLifestyleBeauty
Collab requestView kit
New collab request
Beauty brand · ₹12,000
Paid · ₹10,000
UPI · invoice sent
14
Media-kit templates
28+
Creator niches
0%
Platform fee on deals
100%
Your earnings, kept
What is Hypee?
Hypee is a creator marketplace for India that connects Instagram creators with brands for paid and barter collaborations. It is run by Shreeved Technologies Private Limited from Pusad, Maharashtra, and is used by creators and brands across India.
For creators, Hypee is free to join with no follower minimum. Connect Instagram and Hypee builds a shareable media kit with your stats and rates, lists you in a marketplace brands search by niche and city, and lets you apply to paid and barter brand campaigns. The free plan also includes Instagram DM automation (2 automations and 1,000 DMs a month) on Meta's official API.
For brands, Hypee is a way to find Indian creators, post campaigns, review applications and message creators in one place. Brands pay creators directly by UPI or bank transfer, and Hypee takes 0% commission on those deals.
Last updated
How it works
From profile to paid in 3 steps
No agencies, no spreadsheets, no waiting. Set up once and let brands come to you.
01
Create your free profile
Sign up free — no follower minimum — and add your niche, city, and rates. You're listed in the creator marketplace instantly.
02
Generate your media kit
Connect Instagram and Hypee builds a polished, always-current media kit — one link to share with any brand.
03
Get hired by brands
Get discovered in search, apply to paid and barter campaigns, and let DM automation reply to comments for you automatically.
Add your Instagram handle and Hypee builds a professional, shareable media kit instantly — your rates, niche, and reach in one card. Choose from 14 templates. One link to send any brand.
Swipe through real, ready-to-publish designs — switch styles anytime without touching your stats.
Live
Turn comments into DMs, while you sleep.
A follower comments “recipe”, “outfit” or “collab” — Hypee replies in seconds with your link, your rates, or your media kit. All on Meta's official API.
Any keyword you choose:pricelinkrecipeoutfitcollabbuy
Free WhatsApp groups for India's creators, split by what you make and where you live. Swap brand contacts, compare rates, and hear about campaigns first.
Everything creators and brands ask before getting started.
Is Hypee free?
Yes. Creators can join Hypee, build a media kit, get listed in the marketplace and apply to paid and barter brand campaigns for free. The free plan also includes Instagram DM automation with 2 automations and 1,000 DMs a month. The ₹99/month Creator plan adds unlimited automations, 10,000 DMs a month and contact export. Brands can browse creators and post up to 3 campaigns free.
Do I need a minimum number of followers to join Hypee?
No. Hypee has no follower minimum — any Indian Instagram creator can sign up, build a media kit and get listed, including creators with under 1,000 followers. An individual brand can set its own follower requirement for a specific campaign, but joining Hypee and applying to open campaigns has no minimum.
Does Hypee have barter collaborations?
Yes. Brands on Hypee post three kinds of campaigns: paid (a cash fee), barter (free product or service in exchange for content) and barter plus cash. Barter deals are tracked in Hypee from shipping or coupon code to delivery and posting, so both sides can see where the deal stands.
How do creators make money on Hypee?
Creators on Hypee build an auto-generated media kit from their Instagram stats, get discovered by brands searching their niche and city, apply to campaigns and negotiate collaborations directly. Hypee takes 0% commission — creators keep 100% of what brands pay them.
How do brands find creators on Hypee?
Brands search Hypee's marketplace by niche, city, follower count and engagement to shortlist Instagram creators, view their media kits, post campaigns, review applications and message creators. Brands pay creators directly by UPI or bank transfer, with 0% commission to Hypee.
Is Hypee's Instagram DM automation safe?
Hypee's DM automation runs on Meta's official Instagram API, not on a password login or a bot. It paces messages with a smart queue and hourly caps designed to keep accounts within Instagram's limits, and these safety controls are on every plan, including Free.
Who is Hypee for?
Hypee is for Indian Instagram creators of any size who want brand deals, and for brands and agencies that want to run influencer marketing campaigns with creators across India.
Does Hypee have a community?
Yes. Hypee runs free WhatsApp communities for Indian creators, grouped by niche and city — YouTube, Fashion, Parenting, Finance, Education, Beauty, Fitness, Travel, Mumbai and Pune. See them all at hypee.co.in/community and tap Join on WhatsApp; you don't need a Hypee account to join.