Guide

Send a coupon code in Instagram DM automatically

People comment a word, and the code lands in their DMs.

Someone comments or messages

CODE

Your public reply

Your code is in your DMs 🎁

Then the DM arrives on their phone, like this.

Example with a made-up account.

How do I send a discount code on Instagram automatically?

Make a Reel about your offer and ask people to comment a word like CODE. Create a comment automation on Hypee with that keyword, and put the discount code and shop link in the DM.

Sending the code by DM keeps it off the public comments and gives you a chat with each buyer. Free for 2 automations and 1,000 DMs a month. No card needed.

Last updated

Tips for coupon DMs

  • Say when the code ends, and only if it really does.
  • Put the code on its own line so it's easy to copy.
  • Use a code you can track, so you know the Reel worked.
  • Link straight to the product, not your homepage.

How to set it up on Hypee

  • Switch to a Creator or Business Instagram account. It's free in Instagram settings.
  • Sign up on Hypee and connect Instagram through Instagram's own login.
  • Create an automation, choose the trigger and write your message.
  • Turn it on, then test it with a friend's account.

More free Instagram tools

Instagram automation for online sellers →Comment to DM automation →Instagram auto DM templates →Free Instagram auto DM →All free Instagram tools →

Send a coupon code by DM: FAQ

 

Can each person get a different code?

Not today. Everyone who triggers the automation gets the same message.

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free →