Use case

Instagram automation for small businesses

Small businesses get the same questions all day: price, delivery, timings and address.

Someone comments or messages

PRICE

Your public reply

Sent! Check your DMs 📩

Then the DM arrives on their phone, like this.

Example with a made-up account.

How can small businesses use Instagram automation?

Small businesses get the same questions all day: price, delivery, timings and address. With Hypee, someone comments or DMs a keyword and gets your reply automatically, so you answer every enquiry even when you're busy.

Good first automations are PRICE, DELIVERY, ORDER. Free for 2 automations and 1,000 DMs a month. No card needed.

Last updated

3 automations to start with

  • PRICE: people comment on a product Reel. Example: "Hi {first_name}! It's ₹{price}. Order here: {link}"
  • DELIVERY: people ask where you deliver. Example: "We deliver across India in 3 to 5 days. Details: {link}"
  • ORDER: people want to buy from a DM. Example: "Thanks {first_name}! Order here: {link}. Need help? Reply here."

Tips

  • Start with your most common question.
  • Keep a person checking replies once a day.
  • Use a separate automation for each product Reel.

How to set it up on Hypee

  • Switch to a Creator or Business Instagram account. It's free in Instagram settings.
  • Sign up on Hypee and connect Instagram through Instagram's own login.
  • Create an automation, choose the trigger and write your message.
  • Turn it on, then test it with a friend's account.

What it costs

The free plan includes 2 automations and 1,000 DMs a month, with no card. The Creator plan is ₹99 a month, with unlimited automations and 10,000 DMs. Pro is ₹399 a month and has no monthly DM limit, though Meta's own limits always apply.

More free Instagram tools

Free Instagram auto DM →Comment to DM automation →Instagram auto DM templates →Is Instagram DM automation safe? →All free Instagram tools →

Instagram automation for small business: FAQ

 

Is this useful with a small following?

Yes. It saves time on every enquiry, however many you get.

Can it take payments?

No. It can send your payment or shop link.

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free →