Use case

Instagram automation for home bakers and cake shops

Every cake Reel brings "price for 1 kg?" comments, and replying to each one takes hours.

Someone comments or messages

PRICE

Your public reply

Sent! Check your DMs 📩

Then the DM arrives on their phone, like this.

Example with a made-up account.

How can home bakers and cake shops use Instagram automation?

Every cake Reel brings "price for 1 kg?" comments, and replying to each one takes hours. With Hypee, someone comments or DMs a keyword and gets your reply automatically, so you answer every enquiry even when you're busy.

Good first automations are PRICE, MENU, ORDER. Free for 2 automations and 1,000 DMs a month. No card needed.

Last updated

3 automations to start with

  • PRICE: people ask about a cake. Example: "Hi {first_name}! This cake is ₹{price} per kg. Order here: {link}"
  • MENU: people want all flavours. Example: "Our full menu and flavours: {link}"
  • ORDER: people want to order. Example: "Send your date, flavour and message on the cake here, and I'll confirm."

Tips

  • Say how many days' notice you need.
  • Mention your delivery area clearly.
  • Confirm every order yourself.

How to set it up on Hypee

  • Switch to a Creator or Business Instagram account. It's free in Instagram settings.
  • Sign up on Hypee and connect Instagram through Instagram's own login.
  • Create an automation, choose the trigger and write your message.
  • Turn it on, then test it with a friend's account.

What it costs

The free plan includes 2 automations and 1,000 DMs a month, with no card. The Creator plan is ₹99 a month, with unlimited automations and 10,000 DMs. Pro is ₹399 a month and has no monthly DM limit, though Meta's own limits always apply.

More free Instagram tools

Free Instagram auto DM →Comment to DM automation →Instagram auto DM templates →Is Instagram DM automation safe? →All free Instagram tools →

Instagram automation for home bakers: FAQ

 

Does it work if I take orders on WhatsApp?

Yes. Send your WhatsApp chat link in the DM.

Free for 2 automations and 1,000 DMs a month. No card needed.

Start free →