Use case

Instagram automation for food bloggers

Food bloggers get "where is this?" and "recipe pls" on every Reel.

Someone comments or messages

RECIPE

Your public reply

Sent! Check your DMs 📩

Then the DM arrives on their phone, like this.

Example with a made-up account.

How can food bloggers use Instagram automation?

Food bloggers get "where is this?" and "recipe pls" on every Reel. With Hypee, someone comments or DMs a keyword and gets your reply automatically, so you answer every enquiry even when you're busy.

Good first automations are RECIPE, WHERE, COLLAB. Free for 2 automations and 1,000 DMs a month. No card needed.

Last updated

3 automations to start with

  • RECIPE: followers want the recipe. Example: "Here's the full recipe, {first_name}: {link}"
  • WHERE: followers ask where the place is. Example: "It's at {address}. Map: {link}"
  • COLLAB: restaurants want to work with you. Example: "Thanks! My media kit and rates: {link}"

Tips

  • Put the address or recipe link in the first line.
  • Change the place details for each Reel.
  • Use COLLAB for restaurant enquiries.

How to set it up on Hypee

  • Switch to a Creator or Business Instagram account. It's free in Instagram settings.
  • Sign up on Hypee and connect Instagram through Instagram's own login.
  • Create an automation, choose the trigger and write your message.
  • Turn it on, then test it with a friend's account.

What it costs

The free plan includes 2 automations and 1,000 DMs a month, with no card. The Creator plan is ₹99 a month, with unlimited automations and 10,000 DMs. Pro is ₹399 a month and has no monthly DM limit, though Meta's own limits always apply.

More free Instagram tools

Auto reply to brand collab DMs →Comment to DM automation →Free Instagram auto DM →Instagram auto DM templates →All free Instagram tools →

Instagram automation for food bloggers: FAQ

 

Can I share a Google Maps link?

Yes. Any link works in the DM.

Free for 2 automations and 1,000 DMs a month. No card needed.

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