Real data · updated daily

How much do parenting influencers charge?

Prices counted from 168 real rates listed by creators on Hypee.

₹1,000

Median listed price per Reel

168

Real listed rates counted

Median listed Reel price by follower count, Hypee creators
FollowersMedian per ReelRates counted
Under 1,000₹70055
1,000–10,000₹1,00031
10,000–50,000₹5,00012
50,000+₹10,0005

These are asking rates creators list on Hypee, not final deal prices. Updated daily. A follower band shows only with enough rates behind it.

What is the average price for parenting influencers?

Creators on Hypee list a median of ₹1,000 per Instagram Reel for parenting influencers, based on 168 listed rates from 243 creators. Creators with Under 1,000 followers list about ₹700, and creators with 50,000+ list about ₹10,000.

A median is the middle price, so half list more and half list less. Use it as a starting point, then adjust for the creator's real views and engagement.

Last updated

What changes the price

  • Real Reel views matter more than follower count.
  • A Reel usually costs more than a post or a story.
  • Running the video as your own ad costs extra.
  • Asking a creator to avoid other brands costs extra.
  • Fast deadlines and many revisions can raise the price.

For creators: how to price yourself

  • Compare your rate with your follower band above.
  • Check your average Reel views, and price on those.
  • Add a fee for ad usage.
  • List your rate on your media kit so brands see it.

Influencer rates FAQ

 

How much do parenting influencers charge in India?

Creators on Hypee list a median of ₹1,000 per Reel, from 168 listed rates. Creators with Under 1,000 followers list about ₹700, and creators with 50,000+ list about ₹10,000.

Are these final prices?

No. They're asking rates. The final price depends on the brief, usage rights, timing and what you agree.

Do these prices include GST?

Listed rates don't state GST. Creators registered for GST add it to their invoice, so ask before you agree.

Can I pay with products instead?

Many smaller creators accept barter, where you send a product instead of, or as well as, cash.

Does Hypee take a commission?

No. Hypee takes 0% commission on creator deals. Brands pay creators directly.

See real rates and message the creators who apply. Hypee takes 0% commission.

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