For brands

Influencer marketing for startups

A startup doesn't need a celebrity. It needs cheap tests that show which creators bring real users.

How does influencer marketing work for startups?

A startup doesn't need a celebrity. It needs cheap tests that show which creators bring real users. Start small: choose a few creators, give them a clear brief, and track what each one brings.

On Hypee, 605 creators work in tech, and they list a median of ₹1,000 per Reel. Many smaller creators also accept barter.

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Campaign ideas

  • Test 5 small creators before spending on a big one.
  • Give each creator their own code or link.
  • Let creators explain the product in their own words.
  • Double down on the one or two that work.

Which creators to choose

  • Creators who already talk about your topic
  • Small creators with an engaged audience
  • Founders and experts in your field

A brief you can copy

Try our app for a week. Post one Reel showing how you used it to solve a real problem, and share your own link. Please use the paid partnership label.

Mistakes to avoid

  • Spending the full budget on one post
  • No tracking link
  • Over-scripting

What to measure

  • Signups per creator
  • Cost per signup
  • Users still active after 30 days

Rules to follow

In India, paid or gifted posts must be clearly disclosed. ASCI's guidelines apply, so ask creators to use the paid partnership label or a clear tag like #ad.

More for brands

Tech influencers in India →Tech influencer rates →Influencer marketing cost in India →Free influencer brief generator →Hire influencers without an agency →

Influencer marketing for startups: FAQ

 

What budget should a startup start with?

Enough for 5 small creators. See the rates on this page, and the cost calculator.

Do I need an agency?

Not for a small campaign. On Hypee you can post a campaign free and hire creators directly, with 0% commission.

Campaigns are free to post. Hypee takes 0% commission.

Post a free campaign →