Glossary

Paid partnership label: meaning

Instagram's tag that shows a post is sponsored.

What does paid partnership label mean?

Instagram's tag that shows a post is sponsored.

It appears above a post as "Paid partnership with" the brand.

In India, sponsored posts must be clearly disclosed. The label helps, and ASCI also expects clear wording.

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Example

A Reel shows "Paid partnership with" and the brand's name at the top.

Hindi mein

Paid partnership label batata hai ki post sponsored hai.

Learn more

Paid partnership label guide →ASCI influencer guidelines →All creator marketing terms →

Paid partnership label: FAQ

 

What is paid partnership label?

Instagram's tag that shows a post is sponsored.

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