Glossary

Influencer marketing: meaning

Paying or gifting creators to show a product to their followers.

What does influencer marketing mean?

Paying or gifting creators to show a product to their followers.

Brands use it for sales, store visits, app installs or content they can reuse.

It works best when the creator's audience matches the brand's customers.

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Example

A shoe brand sends trainers to 10 running creators.

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Influencer marketing: FAQ

 

What is influencer marketing?

Paying or gifting creators to show a product to their followers.

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