Glossary

Influencer gifting: meaning

Sending free products to creators, with or without a promise to post.

What does influencer gifting mean?

Sending free products to creators, with or without a promise to post.

If a post is agreed, or the creator mentions a gifted product, it needs a disclosure.

Without an agreement, the creator has no duty to post.

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Example

A brand sends a PR package to 20 creators.

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Influencer gifting: FAQ

 

What is influencer gifting?

Sending free products to creators, with or without a promise to post.

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