Glossary
Engagement rate: meaning
How much people interact with a post, shown as a share of followers.
How much people interact with a post, shown as a share of followers.
How much people interact with a post, shown as a share of followers.
The usual formula is likes plus comments, divided by followers, multiplied by 100.
Smaller accounts usually have higher rates than big ones, so compare creators of a similar size.
Last updated
100 likes and comments on an account with 2,000 followers is 5%.
Engagement rate = (likes + comments) ÷ followers × 100.
How much people interact with a post, shown as a share of followers.
Hypee is India's creator marketplace for Instagram brand deals. 0% commission.
Join Hypee free →