Instagram Giveaway Rules (2026): What Meta Requires and How to Run One in India
Instagram lets you run giveaways and contests, but you are responsible for running them lawfully. Its Promotion Guidelines require official rules, eligibility terms (like age and location), a complete release of Instagram by every entrant, and a statement that the promotion is not sponsored, endorsed or run by Instagram. You must not ask people to tag content inaccurately, such as tagging themselves in a photo they aren't in.
What Instagram requires
Instagram won't help run your promotion, and you run it at your own risk.
- • Official rules for the giveaway.
- • Offer terms and eligibility: who can enter (for example age and city or country).
- • Compliance with the laws that apply to the promotion and the prizes.
- • A complete release of Instagram by each entrant.
- • A line saying the promotion is not sponsored, endorsed or administered by, or associated with, Instagram.
- • No inaccurate tagging, and no encouraging people to tag themselves in content they aren't in.
A simple giveaway caption that covers the basics
"GIVEAWAY: Win [prize]. To enter: follow @[account] and comment your favourite [thing]. Open to residents of India aged 18+. Ends [date, time IST]. Winner picked at random and announced in our stories on [date]. Full rules: [link]. This giveaway is not sponsored, endorsed or administered by, or associated with, Instagram, and entrants release Instagram from any liability."
If a brand gave you the prize
A brand-sponsored giveaway is branded content: use the paid partnership label and a clear #ad or #collaboration, as India's ASCI rules require for any material connection.
Paid partnership label explained →ASCI influencer guidelines →
Picking a winner fairly
Decide the method before you start, pick at random among valid entries, keep a screen recording of the draw, and contact the winner only from your real account. Scammers copy giveaway accounts and DM entrants asking for "delivery fees"; warn your followers that you will never ask for money.
Local law and big prizes
Instagram makes you responsible for following local law, and rules on contests, lotteries and tax on winnings differ by state and by prize value. For a high-value prize or a giveaway that needs a purchase to enter, check with a lawyer or CA first.
When these rules were checked
Checked against the official sources listed below on 1 November 2026. Instagram and India's regulators change these rules, so the linked pages always have the current version.
Sources
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