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Influencer Marketing Strategy Template (Free): A 30-Day Plan for Indian Brands
An influencer marketing strategy answers six questions: what you want (sales, visits, content), who you're trying to reach, which creators reach them, what you'll pay, what each creator posts, and how you'll measure it. Copy the template below, fill in each line, and run it as a 30-day test with 5 to 15 small creators before spending more.
The template
- • Goal: one number, e.g. "200 orders with creator codes in 30 days" or "150 café visits".
- • Audience: who buys from you, their city, age, language and what they watch.
- • Creator mix: e.g. 10 nano creators (1K–10K) for trust and 2 micro creators (10K–50K) for reach.
- • Offer: cash, product (barter) or both, per creator.
- • Deliverables: e.g. one Reel plus two stories each, posted by a set date.
- • Brief: key message, must-say points, don'ts, disclosure (#ad + paid partnership label).
- • Tracking: a unique code or link per creator, plus Reel views and saves from their insights.
- • Review: after 30 days, rebook the creators with the best cost per result.
Example budget split
Using median Reel rates listed on Hypee (2 November 2026): 10 nano creators at about ₹1,500 each plus 2 micro creators at about ₹4,000 each is roughly ₹23,000 in fees for a first test, before product and shipping. Barter can bring this down for small creators.
| Creator size | Median Reel rate |
|---|---|
| Small (under 1,000) | ₹800 |
| Nano (1,000–10,000) | ₹1,500 |
| Micro (10,000–50,000) | ₹4,000 |
| Mid-tier (50,000+) | ₹5,000 |
30-day timeline
- • Days 1–3: write the brief and post the campaign or shortlist creators.
- • Days 4–7: pick creators, agree deliverables and send product.
- • Days 8–21: creators post; check each post has the disclosure.
- • Days 22–30: collect insights, compare cost per result, decide who to rebook.
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