How to Make an Instagram Media Kit (Free Guide & Examples)
A media kit is a one-page profile that tells a brand who you are, who your audience is, and what you charge. It's what turns a DM conversation into a deal. Here's what to include, what to avoid, and how to make one for free.
What is an Instagram media kit?
An Instagram media kit is a short, shareable page or document that summarizes your audience and your value to brands. Think of it as a creator's résumé: it lets a brand vet you in under a minute instead of asking for screenshots.
What to include in your media kit
Keep it to one page. Brands skim — make the key numbers obvious and current.
- • A short bio, your niche and your city.
- • Follower count and audience demographics (age, gender, top cities).
- • Engagement rate and average likes or reach per post.
- • Your best-performing content as proof.
- • Past brand collaborations, if any.
- • Your rates for a Reel, story and feed post, and how to contact you.
Mistakes that cost creators deals
Most media kits that don't convert fail for the same few reasons:
- • Stale numbers — a PDF from six months ago that no longer matches your profile.
- • No rates — brands with a budget move on to creators who show a price.
- • Screenshots instead of stats — hard to read and impossible to verify.
- • Too long — five pages of photos when the brand wanted one page of numbers.
- • No clear next step — no email, WhatsApp or link to start the conversation.
How to make a media kit for free
You can build one manually in Canva or Google Slides, but the stats go stale fast and you'll be re-exporting it every month.
The faster option is an auto-generated media kit. Hypee builds one free from your connected Instagram, with 14 design templates, no watermark, your rates, and a shareable link that always shows your latest stats. There is no follower minimum.
Make it work for you
Put your media-kit link in your Instagram bio and send it the moment a brand shows interest. Pair it with a listing on a creator marketplace so brands can find it without you pitching at all.