How to Make an Instagram Media Kit (Free Guide & Examples)
A media kit is a one-page profile that tells a brand who you are, who your audience is, and what you charge. It's what turns a DM conversation into a paid deal. Here's what to include and how to make one for free.
What is an Instagram media kit?
An Instagram media kit is a concise, shareable document or page summarizing your audience and value to brands. Think of it as a creator's résumé: it lets a brand vet you in under a minute instead of asking for screenshots.
What to include in your media kit
Keep it to one page. Brands skim — make the key numbers obvious and current.
- • A short bio and your niche.
- • Follower count and audience demographics (age, gender, top cities).
- • Engagement rate and average reach per reel/story.
- • Your best-performing content as proof.
- • Past brand collaborations, if any.
- • Your rates and contact details.
How to make a media kit for free
You can build one manually in Canva or Google Slides, but the stats go stale fast and you'll be re-exporting it every month.
The faster option is an auto-generated media kit. Hypee builds a white-label media kit (no watermark) automatically from your connected Instagram, keeps the stats live, and gives you a shareable link — so it's always up to date when a brand asks.
Make it work for you
Put your media-kit link in your Instagram bio and send it the moment a brand shows interest. Pair it with a listing on a creator marketplace so brands can find it without you pitching at all.